One of the last social media platforms for churches to consider is Pinterest. Several months ago, when I took a look at compiling a complete list of churches using Pinterest as a part of their social media communications toolset, there weren’t that many to list. My twitter buddy @djchuang also took a swipe at listing churches on Pinterest recently you should be aware of.
But there’s plenty of reasons why Pinterest is something all churches should take a look at. Here are some of them:
The average Pinterest user says on the site for 98 minutes per month. That’s more than 1.5 hours to capture their attention.
20% of all US women are on Pinterest. And 80% of Pinterest users are women. Guess who also typically makes the decision for which church to attend in a given family?
Pinterest users SHARE content – 80% of pins are shared content.
Unbelievable growth – From 9/2012 to 9/2013, there was a 60% growth in web traffic referrals.
4.8% of Americans are using Pinterest at work.
Today, there’s a bunch more that have jumped on the bandwagon. Take a look below at the 150+ churches with Pinterest accounts and active on the platform: