Today, an the following email came across my desk from my MBA alumni network:
From: marketing-bounces@__.edu On Behalf Of ________
Sent: Thursday, April 30, 2009 2:44 PM
Subject: [Marketing] Youth / Vice Marketing – Job Search (Posting for a Friend)
Attached is Scott’s resume for those who are looking to hire a marketer with deep experience in youth / vice marketing (alcohol, tobacco and video games). I highly recommend Scott. During his current job search, he has consulted for my company and I have been extremely impressed with his knowledge / contribution.
Did you realize that in today’s world, companies are literally paying for “deep experience” to specifically targeting “vices” to youth?
Does that sit right with you?
Is there any more reason for the Church to engage today’s youth culture in order to offer alternatives if not just to counter balance the onslaught of marketing dollars explicitly working to make the journey through adolescence just that much harder to get through?
Does anyone agree with me that the world needs more Godvertisers out there?!?! Anybody with me?