The Church is serious business.

Really.

According to the New York Times article, “Christianity, the Brand,” the merchandising of Christian values-infused products is officially huge.  Unless you have been sleeping under a rock the last several years, it’s hard not to notice:

“”The Chronicles of Narnia” took in more than $290 million at the box office domestically…

“The Passion” grossed $370 million…

Christian music now racks up $700 million in sales annually.

In 2004, sales of religious books reached $1.9 billion.

…Christian products will generate $9.5 billion in sales by 2010.”

The real significance of these numbers is that Christianity is a real influence in today’s culture.  Regardless of the debate on if the Church is doing enough to engage Culture, enough attention is being given right now in the stores, theaters and ever so importantly — in the press (more…)