Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
Easter 2009 was significant for the Church in more ways than one.
Are you keeping your eyes open? It’s happening right in front of our eyes. The Church (with a capital “C”) is engaging culture in the most proactive way.
If you’re taking note about what’s happening in our culture today, you’ll see the frenzy for connecting with each other online.
Twitter, Facebook and all the developments in social media is really changing how we relate to each other and live. Heck, even Oprah has hopped on the bandwagon with thousands of official Twitter followers — even before she sent out her first tweet. On Friday morning, before the Oprah show broadcast where she’ll tweet for the first time, all live, she literally had almost 100,000 official followers. Some Twitterati have over 1 million syndicated followers - just hungry for 140-character messages from the soon-to-be digital-culture leaders just like Oprah has done in other media arenas.
Celebrities aren’t alone in using the latest tech social structures to wield their influence.
LifeChurch.tv made history for the Church when integrating Facebook into their live Easter worship experiences online this past week.

The church’s presence is now instantly available to the millions and millions of people on Facebook right there in their normal everyday routines — all without making any big changes in behaviour. And the best part is that this full live integration is the potential to be impactful more so than any FB group page, event invitation or discussion forum.
Just think about how those that go to the online worship experience can spread the word effortlessly – LIVE. It’s no longer inviting people to *plan to go* to church. It’s not about “CLICK HERE” and you can experience church RIGHT NOW!
Do you see it happening? Do you see how technology and culture’s most recent evolutions is a huge opportunity for the Church? We talk about integrating our faith and life all the time. We talk about the Sunday-Christian-syndrome. This is something that is taking it head one and changing the rules. More importantly, do you see that it is happening right now as in – today?
Something big is going on with Church, and you’re here to witness it!
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