[CLARIFICATION: People have been asking about When is this?  How Long?  Here's the ANSWER: TODAY ONLY, MAY 15th]

Contemporary Christian Music [CCM] is a hit.

CCM is now the 2nd largest radio format in the United States.

Coldplay is one of the reasons why.  And this band understands how to communicate and relate to its fan base.

For example, while Ashton Kushter and CNN were dueling it out on Twitter, Coldplay has quietly gathered up almost three quarters of a million followers on Twitter as of May 2009.

coldplay

And in a very smart marketing move, the band has decided (more…)