Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

Archive for March 22nd, 2010


Thumbs Up: Visual Identity For Ministry

Mar 22, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

Do you have a life verse?  What about for your ministry?

Perhaps a resounding metaphor that clearly identifies what your organization is called to in our culture?  Or a visual icon other than a standard logo?

Mustard Seed Generation, led by Dr. Josephine Kim of Harvard with Pastor David Jung, sports a neat visual identity which takes it all and wraps it into the “1 > 99″ textual image.

It’s perfect for t-shirts — take a look!

luke15-lost-sheep-mustard-seed-generation

What I love about this visual representation of Luke 15 is that it takes most people a minute or two to figure out what it is referring to and you can almost see the light bulb turn on over people’s heads.

The neat part about this design is that when you look closer, you’ll see the tiny repeating “lost lost lost lost” and “found found found found” overlapping the “1″ and “99″ on the shirt.

It takes time to find something that speaks to your organizations DNA through and through.  But when you get it, you’ll know and it is a powerful tool to represent all that your ministry is called to do.

Don’t you love it?  Way to go Mustard Seed Generation!

Do you have any neat examples of visual identities for you ministry?  Please share them with us below!

Tim Keller’s Latest DVD Bible Study: Gospel In Life

Mar 22, 2010 Author: godvertiser | Filed under: Bible, Church, Resources, Thumbs Up

This week, my bible study group kicked off a new 8-week series.

Our group is sitting down with Tim Keller over the next two months to go through The Prodigal God DVD-based study curriculum.  I’m excited since going through the book in a group will most definitely be different than my first read of the book when it first came out.

Our first group discussion already brought out some tangible thoughts and questions to chew on:  Just how do you know if you are really relying upon God for all your needs?  Repentance is a concept easily associated with the younger son’s position, but how can I come to a place of repentance for righteous living?  Do we all need to be able to identify with both sons? . . . and many more.  A lot of the questions started to veer towards how can I ensure that the Gospel is reflected in my life — my daily living?  It’s going to be a great study series for all of us.

But today, I have something to get even more excited about.

I found that latest DVD Bible Study curriculum put out by Tim Keller’s Redeemer Presbyterian Church — and it’s called: GOSPEL IN LIFE!

The materials include the Gospel in Life book by Tim Keller as well as an 8-lesson group study guide curriculum to go along with the book.

This is an intensive 8-session course on the gospel. It will the group members explore and understand how it is lived out in all of life—1st in your heart, 2nd in community, and 3rd out into the world. In each session, Timothy Keller presents a 10 minute teaching segment on the gospel. Session 1 opens the course with the theme of the city: your home now, the world that is. Session 8 closes the course with the theme of the eternal city: your heavenly home, the world that is to come. In between, you will look at how the gospel changes your heart, changes your community, and changes how you live in the world.

Each lesson is broken down into a little over 1 hour each:

  • 10 Minutes: A summary of the previous session
  • 20 Minutes: the actual Bible study
  • 10 Minutes: A teaching video by Timothy Keller
  • 25 Minutes: Discussion questions about the message
  • 5 Minutes: An introduction to next session’s homework

Session 1: City – The World That Is

Session 2: Heart – Three Ways To Live

Session 3: Idolatry – The Sin Beneath The Sin

Session 4: Community – The Context for Change

Session 5: Witness – An Alternate City

Session 6: Work – Cultivating The Garden

Session7: Justice – A People for Others

Session 8: Eternity – The World that is to Come


QUESTION:  WHAT BIBLE STUDY CURRICULUM ARE YOU CURRENTLY USING IN YOUR SMALL GROUPS? If you have a link to the publisher’s page for it too, please feel free to share it here too!

Church Marketing Matters!

Hope you pick up a tip or two about church marketing while you're here. Better yet, why not share your own expertise & experience by dropping a comment on a blog post today? Thanks!
~Kenny Jahng

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