I have no idea who is behind this product I came across on Amazon today, but IMHO, their product marketing guys need a little help.

Christian themed book, music and other products are big business these days. . .

Christian themed toys are a big business these days. . .

But for some reason, I just didn’t think I would ever encounter this action figure, at least not in this manifestation of it:

jesus-deluxe-action-figure

There’s two things that just struck me when I first saw this:

  1. Why is there a “DELUXE” version of Jesus?  What is a plain old Jesus then?
  2. How do you discount Jesus…by 7%?

What would kids do with Jesus Deluxe anyway? The fish and loaves of bread are a good idea, but without the “after” what good are they to tell stories or really portray Jesus’ works?

This is either blasphemy or a brilliant way of reaching out to kids in a very contextual manner.  But which one is it?

Please leave a comment below and say your $0.02.