“M&M’s Make Friends.”

Everyone pretty much knows it, right?  They’ve been around forever.

The thing is that all this while, we’ve become accustomed to thinking about them in the same way, even as the options have flourished to 25 different colors.

I bet if you closed you eyes and someone asks you to think of M&M chocolate candies, you’ll envision the good ol’ brown bags that is a staple of Halloween treats block after block after block. . .

Asked how much you’d expect to spend on an M&M’s purchase and you’ll also probably think about picking one up at the register of the grocery or convenience store — something between 50 cents to a buck or two at the register, right?  How much can the large bag of M&M’s really cost?  $2 bucks at the most for sure.

But guess what, the average purchase is NO WHERE NEAR THAT at this grocery store I was in recently.  But WHY? you ask?  Here’s why. . .

Someone obviously had a light bulb moment over at M&M HQ and decided to radically change the proposition to the customer.

Instead of basically having no choice of what will fall into your hands — and only a few at a time out of a small opaque bag, what if customers could see everything available?  What if the customer wasn’t limited to pre-set amounts to consume?

When the customer’s experience with the product is radically reinvented — with transparency and with a full-spectrum view…as well as being invited to engage directly with the final product, the end result is more is actually consumed!

Instead of thinking about it as a $0.89-for-2-ounces product, it is now a $8.99-per-pound-product!

The interesting thing is that the actual core product has not changed one bit.  Just the way it is presented and dispensed is — and the customer is more engaged in the processes as well!

The Church can learn something from this example of reinventing presentation.  So often we assume there is only one way to think about or approach the long standing traditions of our religion.  But if you take the time to turn somethings on their head, you might be surprised at how differently it will be received.

QUESTION: ARE THERE PARTS OF YOUR CHURCH OR MINISTRY THAT CAN BE REPRESENTED IN A RADICAL WAY?