YouTube is the #2 search engine on the web today.
In the time it takes you to read this post, over 100 hours of video have been uploaded to YouTube. That’s because over 48 hours of video are uploaded to YouTube.com every minute of every day.
And people are watching a lot of it. Viral video campaigns have changed our culture with millions and millions of video views.
And as we become a YouTube nation, viral videos are changing themselves.
So what makes a video go viral? There are tons of people studying the phenomenon. Here’s one guy that might be worth your video view — his job is to go to work each day and watch YouTube videos all day long. Kevin Allocca is the “trends manager” at YouTube (as if trends can be managed. LOL). But anyway, he recently spoke at TED sharing his 3 insights for why and when videos go viral across the Interwebs.
Check out his TED talk and see if you agree with him:
I believe the church marketer has the opportunity to produce messaging (and in video format too) that hits upon the points Kevin shares in his presentation on viral videos. What can your church be doing to become the tastemaker locals come to trust and follow? I’m talking about becoming the curator of excellent content, highlights of life in your city, and interviews with interesting people in your community. Becoming relevant to the people outside your church walls is one way of gaining attention and trust as a contributor to community life in your city.
Now wouldn’t that be a totally unexpected yet refreshing role for a local church?