Instead of Keeping Christ IN Christmas, See How Christmas Jumps OUT with Augmented Reality

Kenny Jahng —  2010/12/02 — 1 Comment

Christmas and Easter are the two big weekends each year where congregations make an all out push to invite people to come visit the worship community.

Some churches have used the occasion of Christmas to make a big splash and catch the attention of seekers and non-believers. One tactic is to take a look at what’s happening in secular culture and integrate it into the media mix for church communications and worship.

Here’s one church that has appropriated the 3-D technology which the masses have been increasingly seeing on the big screen and small screen.

Check out how Church By The Glades in Florida is using 3D in their pass along marketing collateral — to whet people’s appetites for the Christmas service this year. . .

Before you pass judgment on this church’s tactics, can you think of the first 3-4 impressions that come to mind in terms of what a prospective visitor might be thinking after checking out the invitation website? (www.CBG3D.comPRINTOUT your own invitation card that triggers the 3D experience here)

And perhaps even before that, would you consider how current church attenders might feel about using this to share an invitation with co-workers, friends, family, etc?  Do you think they’d be more or less anxious to invite a friend with such a conversation piece?

I’m thinking that the invited friend or colleague will think:

  • Not your typical church
  • This church worship experience could actually be fun
  • It really might be worth checking it out

WHAT ARE YOUR FIRST IMPRESSIONS — AND WHAT DO YOU THINK THE INVITED FRIEND’S IMPRESSIONS MIGHT BE? (RULE: You might actually TRY IT OUT before making a comment!)

<iframe src=”http://player.vimeo.com/video/17421406?portrait=0″ width=”475″ height=”356″ frameborder=”0″></iframe>
Related Posts with Thumbnails

One response to Instead of Keeping Christ IN Christmas, See How Christmas Jumps OUT with Augmented Reality

  1. Great article. It's just about a year ago we completed construction of a 100 foot tall church cross cell tower. The project, with some small amount of public relations effort, earned newspaper and television stories around the world, from the Times of London to the NY Post and even a late night monologue joke. We christened it after our Christmas Eve service.
    Importantly it all began with some out of the box thinking. Since then , I've heard from churches all over the country, and I've even added that to the marketing tools I offer churches to promote themselves.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*