Today’s post is from Nils Smith, who is the WebPastor at Community Bible Church in San Antonio, TX. As WebPastor he oversees the entire web presence of CBC including CommunityBible.com, mobile app, Online Church, and all future developments online. Nils is also the author of The Social Media Guide for Ministry. Connect with him here: Blog | Twitter | Book // I’ve asked him to boil down what he does on Facebook for CBC Online to some key tips that any church on Facebook could really benefit from.
5 Tips for Churches on Facebook
A little more than 2 years ago we started the Online Church Facebook page (http://facebook.com/cbconline) with little direction or strategy. Despite our lack of a plan, and through a constant state of experimentation the page has grown to more than 250,000 Likes. In the process we have made many mistakes, but have also found some keys to success in using Facebook. Here are a few tips that I believe will help your church maximize Facebook:
- Be Consistent – the biggest mistake that churches make is creating a page and rarely posting to it. Set a schedule and stick to it, I recommend posting at least once a day.
- Inspire your Audience – inspiring your congregation doesn’t have to just happen in your church building. It can happen online as well!
- Ask Questions – remember that Social Media is social and asking questions is the best way to start a conversation.
- Tell Stories – there’s not much more powerful than sharing a testimony of how God has moved in the life of someone in your congregation or sharing a highlight from a recent event in your church.
- Share Information – while this is last on the list it is still important to let your congregation know what’s going on. This is often the only content that churches post and causes their pages to be irrelevant and ignored, nonetheless it is very important
Which of these 5 ways of engaging your community on Facebook is missing from your current routine?