Are You Telling Them WHY?

Kenny Jahng —  2013/01/28 — Leave a comment

Undoubtedly if your organization has a social media presence, you are leaning on your fans and followers to help spread the word. That’s one of the core reasons you are utilizing social media in the first place, right? To leverage the social networks of your supporters in order to reach new people that your organization doesn’t have an existing relationship with yet.

So you probably are asking your community to share your posts. To retweet and thumb up Like’s for your status updates. To +1 interesting content in your feed.

But have you explained to them WHY you want them to do it? More importantly have you shown them how their simple actions can help them be a part of the work your organization is doing?

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Check out this simple direct mail piece attempts to do with their community. Do you see how they are framing the opportunity for each of the thousands of people in the social media community?

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On the back, the larger than life number is shared in a way that invites the person to be a part of the plan.

How are you framing the WHY opportunity for your supporter base? Are you inviting them into the larger story or are you just drilling them with neverending requests to pimp out their personal social network for something where only your organization benefits?

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