Case Study: My Own Video Contest Entry + 7 Tips for Video Promotion

Kenny Jahng —  2012/06/07 — Leave a comment

A great tactic to mobilize your fan base to further awareness is to sponsor a video contest.  There are many ways to judge a video contest, but if you’re trying to get your supporters to spread the word as much as possible, video views is usually a big part of any formula to select a winner.

In my last post, I had Deric share 7 practical video marketing tactics to gain thousands of video views.

Now it’s my turn to put it into action since I have entered to win a contest by the author of this upcoming book, The Pumpkin Plan.  The contest entails making a YouTube video spotlighting “your inner critic” – that negative voice inside your head that keeps you from going out and executing.  The winner will be judged on video views, social sharing and some judges’ personal criteria.

So I made a quick video by recording short intro and outros and getting a outlandish character to play the “inner critic” — meet plastic bag man:

[SIDE NOTE] Let’s explain a little what this book marketing video is about: Mike Michalowicz has written an entrepreneurship book called The Pumpkin Plan.  Yes, it is a business book, but what might get missed is that much of the core lessons are totally applicable in the non-profit world:

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please any every type of customers supporters or target beneficiary client out there. Identify the thing you do better than anyone else and focus your company organization doing it.  Who do you serve the best?  Who would appreciate what you do the most?
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true with who you are trying to target with your non-profit activities. Figure out which target audience that adds the most value and provides the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers supporters are, blow their minds with care. Discover their unfulfilled needs, innovate to help make their wishes come true, and overdeliver on every single promise of being an effective organization against your mission.

Now, back to the task of the winning the video contest…

Outside of the 7 marketingtips for video marketing, there’s a bunch of other tactics I’ll be employing to get the word out about this video:

  • Submit the video page to the top social bookmarking sites.  Digg, StumbleUpon, Reddit, etc. etc. This can be tedious if you’re doing everything manually.  Luckily there are some semi-automated methods for submitting to multiple social bookmarking platforms.
  • Comment on relevant blog posts that talk about the inner critic, inertia, discouragement that many entrepreneurs face with a link back to the video.  The key is to tap into the perfect audience for the book/video.
  • Blog about the video on my blogs — the making of it, the process to post it, just like I’m doing now.  It adds a different dimension to traffic being attracted to watch the video.  SEO factor also helps to gain different audiences across the web.
  • Video replies — use the video to reply back to other vloggers talking about the same topic from different viewpoints.
  • Make custom business cards with a promo URL.  Of course the URL will be a shortcut one so people can easily remember and type it in if needed.  Because printing is so cheap these days, like…$15 for 250 2-sided, full-color business cards, including shipping!
  • Adjust the video title and description so that they are optimized for specific keyword phrases.  Just like Title Tags for SEO, video titles and description copy really matter.  YouTube is the 2nd largest search engine, so if you are careful with your web copywriting, you might become a winner.

If I have the time to turn on all these options, my video will be the sure winner.  Of course the question comes down to how much energy I should/want/will spend on this.

What other ways do you promote videos online?  Any outlandish, yet undiscovered tip you can share?



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