Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
This week, my bible study group kicked off a new 8-week series.
Our group is sitting down with Tim Keller over the next two months to go through The Prodigal God DVD-based study curriculum. I’m excited since going through the book in a group will most definitely be different than my first read of the book when it first came out.
Our first group discussion already brought out some tangible thoughts and questions to chew on: Just how do you know if you are really relying upon God for all your needs? Repentance is a concept easily associated with the younger son’s position, but how can I come to a place of repentance for righteous living? Do we all need to be able to identify with both sons? . . . and many more. A lot of the questions started to veer towards how can I ensure that the Gospel is reflected in my life — my daily living? It’s going to be a great study series for all of us.
But today, I have something to get even more excited about.
I found that latest DVD Bible Study curriculum put out by Tim Keller’s Redeemer Presbyterian Church — and it’s called: GOSPEL IN LIFE!
The materials include the Gospel in Life book by Tim Keller as well as an 8-lesson group study guide curriculum to go along with the book.
This is an intensive 8-session course on the gospel. It will the group members explore and understand how it is lived out in all of life—1st in your heart, 2nd in community, and 3rd out into the world. In each session, Timothy Keller presents a 10 minute teaching segment on the gospel. Session 1 opens the course with the theme of the city: your home now, the world that is. Session 8 closes the course with the theme of the eternal city: your heavenly home, the world that is to come. In between, you will look at how the gospel changes your heart, changes your community, and changes how you live in the world.
Each lesson is broken down into a little over 1 hour each:
Session 1: City – The World That Is
Session 2: Heart – Three Ways To Live
Session 3: Idolatry – The Sin Beneath The Sin
Session 4: Community – The Context for Change
Session 5: Witness – An Alternate City
Session 6: Work – Cultivating The Garden
Session7: Justice – A People for Others
Session 8: Eternity – The World that is to Come
As of now, there are 48 fully online churches that exist in the world like www.liquidchurch.com and www.lifechurch.tv.
Full-fledged online communities complete with pastoral leadership and ministry leaders specifically attending to the online participants around the world. “Online Church Pastor” is new title for many people to find out about.
CNN apparently has recently discovered that thousands of people are gathering online in community via the Internet.
Like many CNN segments, this one is cursory in nature, but at least it helps introduce the masses to this new, but fully-here-to-stay permutation of doing church:
What do you think was the takeaway which the public got from this TV segment? Is it an accurate portrayal of doing church online? Leave your thoughts in a comment below please!
Sometimes the ministries can become consumed with who comes in through the front door of the church.
Our churches build out extensive outreach campaigns, coordinate home visits for new comers, employ direct mail and other church marketing tactics.
But there’s another door that goes unguarded and it’s becoming a big problem. In fact, it’s big enough that 52,000 people a week leave the church through the back door. That’s a lot of people. No wonder our pews, especially in the mainline denominational churches are becoming a little bit more spacious every Sunday. This is exactly why the church is dying, some may say.

Once you’re paying attention to the mass exodus out the back door of the church by existing members and attenders, I’m sure it is easy to guess why. But do your guesses match-up with reality?
Here are the top 3 reasons why thousands of frustrated people are leaving the church in droves.
“In short, American Christians increasingly feel like strangers within the church that is supposed to be the body of Christ,” according to W. Hendricks, author of Exit Interviews
What is your church doing specifically to guard against #1, #2 or #3 above? Please share your thoughts with us and leave a comment right now.
Perhaps the Protestants *do* have something learn from the Vatican even after breaking away a long time ago.
First Pope Benedict XVI said to his troops, go ahead and blog away!
Next he launched his own YouTube channel – called Pope2You (gotta love that!)
If you’re a Pope that’s hip with YouTube, you’re obviously already on Facebook.
And what ultra-hip clergy would be without his own Pope Iphone App?
If these were not evidence that the Catholic Church has embraced the digital sanctuary and church online, here’s another dose of example of how the Vatican sees technology’s usefulness and validity in the expression of faith:
Every year, over 1 million of the 5 million people in Costa Rica make a yearly pilgrimage to the Nuestra Señora de los Angeles Basilica in Cartago. But with H1N1 making the rounds, the country’s top health official banned the pilgrimage last year. What did the Catholic Church do?
Nope, they didn’t protest (well, of course they did a little).
But instead, they embraced technology and launched www.romeriavirtual.com to that hundreds of thousands could still participate in the 288 year old religious ritual — and still do it in community.
Participants log in, upload a photo, choose their own walking feet/shoes and make the pilgrimage online amidst thousands of others doing it at the same time, sharing all the while to the destination, Basílica de Nuestra Señora de los Ángeles (Our Lady of the Angels Basilica):
The H1N1 threat has subsided enough that the offline pilgrimage is back on this year, but what’s happened is that a virtual version has been birthed and will continue as this new tradition evolves and becomes part of the annual rite now involving participants from around the world.
You might say that, faith really does have no boundaries — at least in this case!
There’s tons of stuff that you should be doing with your church website.
But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:
Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.
Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal. Here’s one that someone how gets people to answer multiple questions – it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.
What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.
Do you pray?
Tonight I teleported over to the 1st Presbyterian Church of Second Life and joined a prayer gathering in the virtual world.
I’ve done church online, video chats, tokbox multi-user web conf prayer meetings, I’ve even been to LifeChurch.tv in Second Life before.
But this Second Life virtual reality prayer meeting was a first for me today.
10 people stopped by this evening as we gathered in a taize-style prayer mini-service in a circle of comfy (looking at least) floor cushions.

Here’s my first thoughts as I left the meeting tonight.
The technology seems to still get in the way of the experience. Aside from voice chat not working for some members tonight, the learning curve for navigation, gestures, audio-visual control, group chat, messaging, etc is all a challenge for new comers.
But if a church is to continuously attract new visitors, even in a virtual one, getting over the technical hurdles is one reality that needs to be addressed. Of course, if you are more versed (spend more time) in this virtual reality environment, it would become infinitely more transparent. Perhaps ministry volunteers are needed to monitor and guide new visitors through the experience just as in off-line churches. Perhaps more training can be offered via short videos or other methods on church websites, available before entering Second Life.
I realized that viritual church and church online are two completely separate things. With church online such as www.lifechurch.tv or www.liquidchurch.com, the technology is basically transparent for most. You are not bogged down continuously being reminded of the technology interface you are using to connect with others. To give SL credit, I *was* handed a “newbie card” during the experience, which had some help notes to get me started on Second Life. But most of it would be more useful only sif I had a sherpa guide next to me helping to decipher and lead me through it all.
The human connections are still real though. Some of the concerns shared and emotions showed up big time. One can’t help be frustrated that you want to be ever more present – be virtually there if you could. (sorry, couldn’t resist!)
Bottom line is: Virtual church on Second Life still has a way to go before it is ready for mainstream exposure.
But in the meantime, digital explorers have found a place to roll up their sleeves and beat down a path for us for when we (and the technology) catches-up.
Right now, I’m in the midst of sermon prep, so this one caught my eye.
It serves as a nice little reminder that sermon series planning isn’t for everyone.
Perhaps you should stick to the lectionary unless you are really called to go it on your own:

America’s favorite pastor and his church is now officially mobile.
One side effect of having this megachurch adopting the iPhone app platform for live online mobile worship is that this also basically legitimizes this medium of “doing church.”
The Saddleback Church iPhone app has links to Twitter and Facebook to keep you connected with Rick Warren’s social media web. You can also view live streaming video of worship services at Saddleback Church.


When you’re on the go, there’s also an easy menu of recent video sermon messages which you can watch on demand.
Just like the Gospel, the Saddleback iPhone app is free.
Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]
As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches. The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.
To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up. As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.
For churches in virtual worlds, there are still many challenges, both theological and practical. But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.
And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.
They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.
If I walked into your church today, just how many people do you think would have said “Hello” to me?
Most churches think evangelism and visitor retention is a big deal. Churches create tactical plans, committees, strategy and more.
But the big secret is that it all starts with “Hello!” — Does EVERY PERSON in your church or ministry live this out?
One of my randomization rituals entails taking one day a month and committing to saying hello to EVERY PERSON that I cross paths with throughout the day. Sounds easy, sounds silly, but it is actually pretty hard to do! Our culture and society (especially in NYC!) has become a society of strangers existing together. Just get onto an elevator full of people and you’ll understand just how close we can be with others and still never bother to say a simple greeting.

If you are self-aware of this simple practice, you might be surprised at just how often you choose to look away, look at the floor, stay silent, or just simply walk right past people you do not know.
Remember that culture is formed top-down. So your behavior is critical in influencing how others in your spheres of influence actually act. What’s more is that I’m willing to bet that if everyone in your church has a mindset to simply say “Hello!” or “Good morning!” or “Good afternoon!” or “Hi there!” to every person they personally see coming into the building, you’re attendance will change within weeks. Seriously.
Do you yourself say “Hello!” to everyone you see at church? And what do you think about this one-word answer to visitor retention in your church? Please leave a comment below and share what you decide after reading this post.
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