Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
This one left me without words to describe it.
Never would have thought about this one: Gospel Aerobics.
If you like this method of ‘praising Him’ you’ll like the Sanctified Slide
There’s 56 other Gospel Aerobics workout videos available where this one came from. That’s more than a year’s worth if you work out once a week to this new expression of the Gospel. Just think about it.
Tonight I teleported over to the 1st Presbyterian Church of Second Life and joined a prayer gathering in the virtual world.
I’ve done church online, video chats, tokbox multi-user web conf prayer meetings, I’ve even been to LifeChurch.tv in Second Life before.
But this Second Life virtual reality prayer meeting was a first for me today.
10 people stopped by this evening as we gathered in a taize-style prayer mini-service in a circle of comfy (looking at least) floor cushions.

Here’s my first thoughts as I left the meeting tonight.
The technology seems to still get in the way of the experience. Aside from voice chat not working for some members tonight, the learning curve for navigation, gestures, audio-visual control, group chat, messaging, etc is all a challenge for new comers.
But if a church is to continuously attract new visitors, even in a virtual one, getting over the technical hurdles is one reality that needs to be addressed. Of course, if you are more versed (spend more time) in this virtual reality environment, it would become infinitely more transparent. Perhaps ministry volunteers are needed to monitor and guide new visitors through the experience just as in off-line churches. Perhaps more training can be offered via short videos or other methods on church websites, available before entering Second Life.
I realized that viritual church and church online are two completely separate things. With church online such as www.lifechurch.tv or www.liquidchurch.com, the technology is basically transparent for most. You are not bogged down continuously being reminded of the technology interface you are using to connect with others. To give SL credit, I *was* handed a “newbie card” during the experience, which had some help notes to get me started on Second Life. But most of it would be more useful only sif I had a sherpa guide next to me helping to decipher and lead me through it all.
The human connections are still real though. Some of the concerns shared and emotions showed up big time. One can’t help be frustrated that you want to be ever more present – be virtually there if you could. (sorry, couldn’t resist!)
Bottom line is: Virtual church on Second Life still has a way to go before it is ready for mainstream exposure.
But in the meantime, digital explorers have found a place to roll up their sleeves and beat down a path for us for when we (and the technology) catches-up.
Right now, I’m in the midst of sermon prep, so this one caught my eye.
It serves as a nice little reminder that sermon series planning isn’t for everyone.
Perhaps you should stick to the lectionary unless you are really called to go it on your own:

The 2010 Winter Olympics are here!
As our family sat down to watch the opening ceremonies, we noticed a difference with these games.
The organizers chose to bring in the procession of nation teams early in the ceremonies, instead of the usual last spot in the evening’s program. Typically, the athletes from all countries would have to hang out the entire night back stage or in parking lots waiting to come into the stadium.
The creative director wanted a communal, more intimate experience, even though there were thousands seated together this time around. So this year, they brought in the different representatives nations from 82 countries toward the beginning of the program so that everyone could sit down together and experience it together — athletes, coaches and spectators assembling literally from all nations around there world in one place.
As we noticed this, I started to dream. . .
What if . . .

. . . the world came together every 4 years for Olympic-sized worship under one roof, one cross?
Projections by researchers in the technology industry indicate that 80% of active Internet users and Fortune 500 companies will be engaged in some sort of virtual reality platform within two years.[1] Analysis of current participation shows that well over 100 million people already are.[2]
As people continue to migrate into these virtual worlds, they bring their institutions with them—in the prominent virtual reality world of Second Life, for example, there are already presences maintained by major universities, corporations, government agencies—and churches. The legitimacy of churches that function entirely in online virtual worlds has been the subject of much debate in the past year, and this will no doubt continue for some time. Reformed churches, however, are confessional, and thus guided by our our confessions. This seems an appropriate place to begin when exploring the issue of churches in virtual reality: How do the confessions define church? What do they have to say about presence and worship that transcends presence? How do they speak to the church in the midst of cultural, technological, and social upheaval? The reformers who wrote the confessions—even those in the last century—likely did not anticipate the particular reason for which these questions are now being raised, and yet their work displays a remarkable understanding of human nature, society, and theology. In this way they offer both guidance and example for those who seek to be the church in the virtual world.
To begin to explore these questions, I believe we need to take a look at different ways in which the Confessions describe or speak about the church, especially those ways that highlight a dualistic tension between two seeming extremes. This will be helpful in raising a wide variety of ways in which the Reformed heritage intersects and intertwines with issues surrounding churches in virtual reality. In addition, the classic Reformed “Marks of the Church” can be used to see how online churches measure up. As the church in a virtual reality is further defined , a look at other distinguishing “marks” of the church hinted at, but not prominent in the Confessions can be read with an eye toward those that seem to hold particular promise for fresh expression in online churches.
For churches in virtual worlds, there are still many challenges, both theological and practical. But the weight and thrust of the Reformed Confessions does not seem to condemn participation in them, nor does it seem to deny their legitimacy. In fact, the bold spirit of innovation in which many of the Confessions were written seems an argument in favor of new and experimental types of churches.
And yet, the Confessions do caution and admonish, striking a careful balance between a Roman church that refuses to be reformed, and Anabaptist churches who have gone too far. Perhaps this is the via media that Reformed churches in virtual worlds ought to seek out—not hanging back, but neither striking out empty-handed. Let them take the cherished Confessions along, freshly elevating neglected sections from newly digitized pages, but still finding familiar ways to proclaim the Word, administer the sacraments, and exercise discipline.
They will be a pixelated people, dispersed yet gathered, and visibly set apart by the God whose grace fills and transcends all of creation (including technology) to reach the elect in every time and place.
Most Christians haven’t had the chance to hang out in the local Jewish synagogue or travel to Israel extensively. Thus, you may not have ever seen an original handwritten Torah scroll up close and in person, fully unfurled. Notice the handling of the scroll itself so no fingers actually touch it.
To see the entire Torah written in Hebrew freehand, not by machine was and is awe-inspiring in itself.
Take a quick looksie:
We get so excited about the latest and greatest versions of the Bible that sometimes we forget to reflect about the Bible 1.0.
Mosaic Church has made the finalists in this year’s television commercial showdown sponsored by Doritos:
The church, led by Erwin McManus, has already won $25,000 for becoming one of the 6 finalists. The masses were invited to vote for their favorite over at www.crashthesuperbowl.com. And the winning tv commercial will not be announced until the actual Superbowl commercial is run during the Superbowl.
Erwin McManus explains in this video clip a little about their tv project, and why they want you to support their cause over at www.VoteForCasket.com
The 30-second spot is bringing a lot of attention to Mosiac Church. The big question of course is if this type of engagement with secular culture is worth it for the church and the Church (with a capital “C”). Of course, any church pursuing this sort of mass-media tactic to gain attention will garner a lot of support and criticism at the same time.
“Phil Cooke, a Christian producer, filmmaker and author has commented about Mosaic’s tv commercial:
Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people,” said Cooke, the producer. “It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.“‘
source:FoxNews
I leave you with TWO QUESTIONS:
Please share your reaction and thoughts in a blog comment below.
Today, I had the pleasure of doing something which I believe hasn’t ever been done!
It was a first. A first for me, and most probably a first for the world:

I bet that no one has every pursued seriously theological ponderings in the world of Chuck E.
It was one of the best reading sessions I’ve had. Complete concentration and complete fun with the kids afterwards. I found out that no one bothers or tries to interrupt you when you’re busy with a highlighter and serious reading in front of you at Chuck E. Cheese. The kids are fully occupied within a couple of feet of me all the while in a contained environment. And just to put it into context, we’re talking a brand new, two-story, fully renovated with “new carpet smell,” stocked with all the latest video games for $0.125/game facility (and of course, complete with singing animatronics and purell stations throughout!). A win-win situation, I proclaim!
Go ahead, let the predictable *jokes* comments get posted. Just saying ahead of time that “suffering” can be relative and based on perspective!
Today, I’m sharing a public service announcement here on Godvertiser.com
Look what I found around town recently…
Sometimes “Mom knows best”. So much so that they make a sign to remind everyone – including you and me!

I just realized this week that it’s a special occasion!
It was one year ago that I started another blog to focus on church marketing, faith and the practical tactical for ministry…here at Godvertiser.com

Looking back at the posts from one year ago last January, it is interesting to see how my blogging has changed. I publish several blogs focusing on various topics, but this one is definitely the most fun to write for as of now.
It’s also my own birthday coming up in another week and a half, so January is definitely a celebratory time around here. Thanks to all the peeps I’ve met this year here on this blog, the Twitterverse and beyond. Love the comments, tweetbacks, and emails. The connections and interaction have been the best part of the experience this past year.
Well, here’s to another year ahead of us. . . What would you like to see more of here on this blog?
Someone recently shared with me, “I don’t see too many Christian-aimed marketers out there. Love the Godvertising concept very much!” And other recent feedback has pushed me to think that 2010 should focus on more practical tactical content as well as including other voices through guest blog invitations.
If you have any ideas, I’m all ears – please leave a comment below and share your thoughts.
In the meantime, let’s have some cake!
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