Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
This is the second in a series of guest posts by Howard Freeman – Founder and Principal of Zoey Creative Development, a charitable giving consultancy in NYC serving both organizations and also individual philanthropists.
He is also the author of the upcoming book on online giving called, ‘Making A Difference 2.0’ (Skyhorse Publishing, May 2012) and can be reached at howard@zoeycreativedevelopment.com
Last time we looked at how to find more money.
Christian organizations should avail themselves of select professional tools like prospect research, because fundraising and engaging donors in a vision is a profession and should be approached with professional standards and ethics.
This week we look at raising more money. Our recommendation is not exactly ‘orthodox’ by traditional fundraising standards. But it is biblical.
Most organizations try to employ increasing numbers of tactics to make people give larger gifts and more frequently. Some of these techniques are certainly useful, such as one- or two-click online giving, multiple methods of giving, fundraising events, classes in budgeting (to reduce debt and free up income for giving), etc.
But the truly radical way to get people to give is to teach them what the Bible has to say about money, who Jesus is, and calling them to live a holistically generous life.
What makes it radical is to do it with no expectation of return. (Try passing this by your church finance team!)
One group doing this very well and offering programs almost free to Christian organizations is Generous Giving.
Their ‘Journey of Generosity’ (JOG) events now have metrics to show that the transformation of attendees is not just deeper discipleship but—to make those finance teams happy—fuller coffers. Of those surveyed:
The key, though, is that it must be done for them, and not for your organizational budget.

While space doesn’t allow here, studies by George Barna and Brian Kluth show that regularly talking about the budget from the pulpit can increase giving marginally, but teaching on generosity can increase giving exponentially.
In the next and final post, we look at something—stewardship—that the best secular and faith-based organizations both do well.
And I use the metaphor of the world’s oldest profession. (It’s not what you think…)
Hurricane Irene stole the stage this weekend as everyone and everything was mobilized on account of the incoming storm of the decade.
New York subways, mass transit, airports, etc have all been shut down. Even Redeemer Presbyterian Church cancelled Sunday services on the East Side and West Side.
Many, many churches cancelled services this weekend. The only services that were left untouched seemed to be the 160+ Internet Churches including Liquid Church Online and LifeChurch.tv. That’s where I personally plan to go to worship with others in community this weekend.
But Tim Keller’s congregation wasn’t left high and dry with this storm in town. Irene might be able to shut a lot of things down, but apparently not so for heralds of the text. . .

Redeemer church published their worship bulletin as well as a free mp3 download of Tim Keller’s sermon, LORD OF THE STORM.
If you are stranded, cooped up inside, or just able to take in a great sermon message, CLICK HERE to download the timely sermon message where Tim Keller preaches from the Book of Luke.
Everyone pretty much knows how stinky-winky the NIV Bible can be because of copyright issues. Yuck.
It’s not like the King James version, whose text we can use freely anywhere, whenever we want. Nope, the using the NIV means you’re up against all the commercial interests of the entity behind that very popular translation.
So can you imagine my excitement to hear that for a limited time only – during a specific 400 hours to be exact – I’ll be able to download the entire NIV legitimately to my iPhone this coming weekend.
Yup, YouVersion has done it again to provide great value, accessibility and practicality by striking the deal.

Here’s the details to get the New International Version of the Holy Bible to go with you wherever, whenever you want on your iPhone. . .
. . .a special 400-hour promotion made possible through a partnership with Biblica and Zondervan. Exclusively through the Bible App™ you’ll be able to download the New International Version (NIV) using an iPhone, iPad, iPod touch or Android device…absolutely free. Downloading the NIV means you’ll be able to read it anytime, anywhere—even when you can’t connect to your service provider or the Internet, and after the 400 hour promotion is over. This special offer only lasts for a limited time, starting THIS SATURDAY, February 12, at 8:00 PM Eastern and ending at 12:00 p.m. EST on Tuesday, March 1, marking the first availability of the NIV update in print.
All you have to do is go into the YouVersion HOLY BIBLE APP and follow these three steps:

Whenever I am doing exegetical work on Scripture passages, it becomes painfully aware how short my bookshelves are in length. It makes you want to go to one of those massive theological book sales and buy out the whole place – especially when books are only $5/all you can fit into a box. But I wouldn’t even have a place for all those books to live in my home library.
The other alternative is to repeat the back and forth and back and forth to the library where they house complete collections of commentary series, Bible encyclopedias and dictionaries. But sometimes you find yourself playing hide and seek when you find that the one volume you need is missing from the shelf – either being used by someone, or waiting in a lonely corner of the library, waiting to be picked up and re-shelved.
I recently decided to take the Google-generation approach to initial research and have tried out the Anchor Yale Bible Dictionary on CD-ROM (yes people, software is still published on CD-ROMs in some parts of this world).
I must say that I was pleasantly surprised. . . (more…)
Just got my hands on the world’s latest Bible translation of the New Testament: The Voice from Thomas Nelson Publishers – in joint production with the Ecclesia Bible Society, headed by Chris Seay. For the academics and Bible nerds out there, be warned, you’re in for a ride.
That’s because The Voice is more of a retelling of the Bible for the new generation than a new academic translation of the text. After the first time you sit down with the Voice Bible, you’ll notice some really distinctive devices that are used:

The “translation committee” drew from traditional academic scholars, pastors, writers, musicians, poets, and other artists. The collaborator list includes heavyweights such as Brian McLaren and Leonard Sweet. They have the standard ivy tower theologians on the list too so that critics can be satiated, or at least rebuffed. Because of this unusual cast of characters, the final product captures your attention from the first words you read aloud (which by the way is also one of the assumptions in the writing – that it will be read aloud in public settings similar to the oral tradition of the text) whether in public worship, in more intimate bible study groups, or even when you are reading it by yourself.
But sometimes it’s better to see it than hear it. Here’s an example of just how differently The Voice audaciously retells the story:
THE VOICE TRANSLATION : John 3:16-17
16 For God expressed His love for the world in this way: He gave His only Son so that whoever believes in Him will not face everlasting destruction, but will have everlasting life. 17 Here’s the point. God didn’t send His Son into the world to judge it; instead, He is here to rescue a world headed toward certain destruction.
THE NRSV TRANSLATION : John 3:16-17
16 “For God so loved the world that he gave his only Son, so that everyone who believes in him may not perish but may have eternal life. 17“Indeed, God did not send the Son into the world to condemn the world, but in order that the world might be saved through him.
See the difference? Personally, I found this translation refreshing. While the publisher claims it is written so that it can easily be read aloud, I really like how The Voice is attentive to the reading experience. I did not find myself re-reading parts of a chapter over and over as I do sometimes with other translations.
The Voice Bible which Thomas Nelson sent to me as a review copy was a paperback with heavy off-white pages. It is well laid out visually. Even though it has screen play foratting, etc, it reads really well – not one verse at a time for reference, but read — as in sit down and read the book just as if it any of your other narrative books in your library. And unlike the NIV, this translation is pretty accessible in the fact that it is available for 8 bucks on Amazon right now. (Supposedly all profits also go to missions-based activities/ministries too).
If you like The Voice NT, they are working on the OT translation as we speak. In fact, you can get the [NT + Psalms + Proverbs] during the summer of 2010 (pre-orders already being taken).

Is this a replacement for your NRSV, ESV or RSV Bible? Probably not just yet. But is it a dynamic voice you should add to your casual Bible study praxis or study group discussions? Definitely YES.
QUESTION: What translation of the Bible do you own or carry with you?
This week, my bible study group kicked off a new 8-week series.
Our group is sitting down with Tim Keller over the next two months to go through The Prodigal God DVD-based study curriculum. I’m excited since going through the book in a group will most definitely be different than my first read of the book when it first came out.
Our first group discussion already brought out some tangible thoughts and questions to chew on: Just how do you know if you are really relying upon God for all your needs? Repentance is a concept easily associated with the younger son’s position, but how can I come to a place of repentance for righteous living? Do we all need to be able to identify with both sons? . . . and many more. A lot of the questions started to veer towards how can I ensure that the Gospel is reflected in my life — my daily living? It’s going to be a great study series for all of us.
But today, I have something to get even more excited about.
I found that latest DVD Bible Study curriculum put out by Tim Keller’s Redeemer Presbyterian Church — and it’s called: GOSPEL IN LIFE!
The materials include the Gospel in Life book by Tim Keller as well as an 8-lesson group study guide curriculum to go along with the book.
This is an intensive 8-session course on the gospel. It will the group members explore and understand how it is lived out in all of life—1st in your heart, 2nd in community, and 3rd out into the world. In each session, Timothy Keller presents a 10 minute teaching segment on the gospel. Session 1 opens the course with the theme of the city: your home now, the world that is. Session 8 closes the course with the theme of the eternal city: your heavenly home, the world that is to come. In between, you will look at how the gospel changes your heart, changes your community, and changes how you live in the world.
Each lesson is broken down into a little over 1 hour each:
Session 1: City – The World That Is
Session 2: Heart – Three Ways To Live
Session 3: Idolatry – The Sin Beneath The Sin
Session 4: Community – The Context for Change
Session 5: Witness – An Alternate City
Session 6: Work – Cultivating The Garden
Session7: Justice – A People for Others
Session 8: Eternity – The World that is to Come
This year, I launched a simple 1-step Bible look-up web app, http://wordof.gd/
This neat little shortcut service allows you to go straight to any Bible text and the specific translation you want right from the browser URL line.
It also allows you to confidently create shortcut url links to any specific passage you want that you can write on the fly for email, twitter, facebook, etc.
Think: Bible links for social media.
Currently the WordOf.Gd supports over 30 different translations including a Spanish version of the Bible. Just add any bible verse(s) after wordof.gd/_______ and if you want a specific translation, just put the translation abbreviation at the end.

Because pastors and seminary students are often trying to reference and compare any Old Testament text to the original Hebrew language. Someone recently commented it would be nice if you could pull up both English and Hebrew texts on the same page to compare using wordof.gd. . . Just like an interlinear bible you would pull off the shelf in hardcopy.
Ok, we can do that!
Most Christians haven’t had the chance to hang out in the local Jewish synagogue or travel to Israel extensively. Thus, you may not have ever seen an original handwritten Torah scroll up close and in person, fully unfurled. Notice the handling of the scroll itself so no fingers actually touch it.
To see the entire Torah written in Hebrew freehand, not by machine was and is awe-inspiring in itself.
Take a quick looksie:
We get so excited about the latest and greatest versions of the Bible that sometimes we forget to reflect about the Bible 1.0.
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