At every talk on social media these days, I point out that the big 4 search engines you need to pay attention to are: (1) Google (2) YouTube (3) Amazon (4) iTunes. Most people got the first, but underestimate YouTube and the others. While tweeting with Sean Cannell recently, I asked him to share some of his YouTube for Churches awesomeness with my readers. Sean is the Campus Pastor of The Church OC, co-founder of THiNK International, a Church Leadership Blog and well known YouTube channel, and Author of YouTube for Churches. Well, here it is — enjoy!
YouTube is the most underrated and underutilized social network by church leaders and churches. Facebook is usually the priority, followed by Twitter or Instagram, with video hosting and sharing usually on Vimeo. If a church does have a YouTube channel, it usually is an afterthought, not receiving the best energy of the creative staff or volunteer team.
I think our social media priorities are out of order.
What most church leaders don’t realize is that YouTube has almost as many unique monthly users as Facebook (over 1 billion), and is the 2nd largest search engine in the world, while being the 3rd most visited website in the world.
When it comes to reaching people with social media, YouTube is one of the most important platforms for churches and church leaders. This is true now, but will be even more true in the future with the accelerated growth of online video.
How is YouTube a mission field?
YouTube is the 2nd largest search engine in the world! That means 2nd only to Google, people are searching for answers to questions on YouTube. That is a huge opportunity for for churches and church leaders who have biblical answers to those questions.
Your church, your team, and you and your iPhone, have the opportunity to be on the other side of that search query!
YouTube can help you practically reach people by helping your website rank higher and your church get discovered locally, BUT, beyond that, YouTube gives you access to a global audience to share the Gospel and answers to questions people are asking!
Using the YouTube Keyword Tool you easily can discover some of these questions. “Is God Real?” is searched 25,200 times a month. “Is Jesus God?” 50,000. The solo term “God” is searched over 5.3 million times a month! People are looking for answers to life’s biggest questions on the same website they watch viral cat videos on.
Don’t Wait, Start Using YouTube to Reach People!
Tapping into YouTube’s search power is just the tip of the iceberg when it comes to how it can be used by churches and church leaders.
So take YouTube seriously, make a plan and take action!
And if you are interested in a YouTube Crash Course, just go to YouTubeforChurches.com and you can access a free 4 video training series and a free ebook to help you save time, energy and get legit results with YouTube.
Keep crushing it,
p.s. Access a free 4 Video YouTube Training Course and eBook at youtubeforchurches.com.