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Seth Godin speech

Seth Godin and Kenny Jahng headshot

THE SETH GODIN LIVE EVENT IN NYC

This past week, I had the delight of traversing the 2/3 Downtown Express subway to Tribeca and see Seth Godin speak for several hours.  The event was called “Pick Yourself.”

Tickets for Seth Godin Live in Tribeca May 16, 2012

A little bit unusual in format, but interesting enough that it had potential — Seth spoke for an hour or so walking through a several of this trademark stories, and then opened up the rest of the time to questions from the audience.

The upfront talk ended up circling around this one point — Stop waiting for the tyranny of waiting to be picked.  And simply, Pick Yourself.   Yup, you.

Seth Godin in New York City Live - talking about being remarkable

As an advisor to entrepreneurs, I agree that I’ve seen first hand how lacking the courage, initiative or persistence is a common denominator across most of the group that thinks of themselves as one…but consistently has trouble delivering.

Personally, I would have rather heard him talk straight for the entire day, instead of riffing off of random trajectories in thought from the diverse crowd.  But I did note that over time, it was interesting to see how Seth would literally say, “I’m not going to answer your question, but answer what I think would be a better question instead,” and then proceed to resurface some of the core axioms that roots everything he does.

Useful?  Sure.  Directly practical to the person offering the question?  Debatable.

Seth Godin answering audience questions in New York during his Live event in Tribeca

 

Here’s a nice little video interview that gets the point across:

 

What you get when you listen to Seth Godin from 9:30am — 4pm

As one of the tools to help me sort things out, I’ll use this space for a little journal-“ism.”  I suspect that I’ll revisit the topic a couple of times as I try to connect the dots with things going on in my own sphere.  So here goes:

  • Seth is calling your bluff.  Define the ultimate problem and solve it or just fail.  One of the exercises during the day was to define our business PROBLEM on a card that was handed out.  And then discuss it with a fellow Seth Godin fan next to you to see if you can diagnose it and come up with the next step for a SOLUTION.  Much of the day, including this exercise served to basically let you articulate what is keeping you from success objective.  But by defining it and making it a tangible external problem (with associated potential solution), Seth basically is basically forcing the issue and calling your bluff.  The reason why you’re not doing what you know you have to do in order to succeed in a radical way, is not because of all these other hypothetical issues.  It basically is because you have a lizard brain that thrives on inertia.  So if we can solve THIS problem, then you’ll be a rock star in your industry?  Really?  OK, let’s push forward and solve that problem then.

Seth Godin Pick Yourself Exercise -- Define your problem

Seth Godin fail fast or fail forward or perhaps. . . succeed

 

  • The title of the event was “Pick Yourself” – that’s code for “you now have permission to go off and do it.”  Seriously, Seth said so.  A lot of this feels like the natural extension of Tribes.  A large part of the reason why I’ve been able to do some really interesting stuff over the years is because this notion of “pick yourself” was instilled in me early on in my childhood.  I was very fortunate to have and teachers/advisors within my primary school years to really apply an approach that empowered me and my peers.  Looking back, some of us were given a huge amount of responsibility at a very young age for extracurricular activities.  The result was understanding that if you want something that doesn’t exist yet, just go create it.  If something isn’t optimal, you can improve it.  If you want something big to happen, convince, sell, evangelize and lead a following.  This Pick Yourself stuff ain’t new, but it’s still always good to hear the same charge to crowd once in awhile.

Kenny Jahng's copy of Seth Godin's Pick Yourself Manifesto

 

In case you want the actual text of the Pick Yourself Manifesto by Seth Godin, here it is, nice and clean:

Pick Yourself

Authority?

You want the authority to create, to be noticed and to make a difference? You’re waiting for permission to stand up and speak up and ship?

Sorry. There’s no authority left.

Oprah has left the building. She can’t choose you to be on her show because her show is gone. YouTube wants you to have your own show now, but they’re not going to call you.

Dick Clark has left the building. He’s not going to be able to get you a record deal or a TV gig because his show is long gone. iTunes and a hundred other outlets want you to have your own gig now, but they’re not going to call you either.

Neither is Rodney Dangerfield or the head of programming at Comedy Central. Louis CK has famously proven that he doesn’t kneel to the tyranny of the booker — he picked himself.

Our cultural instinct is to wait to get picked. To seek out the permissioin, authority and safety that comes from a publisher or talk show host or even a blogger saying, “I pick you.”

Once you reject that impulse and realize that no one is going to select you — that Prince Charming has chosen another house  — then you can actually get to work.

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribue abound. Not the opportunity to have your resume picked form the pile, but the opportuniyt o lead.

When we take responsibility and eagerly give credit, doorss open. When we grab a microphone and speak up, we’re a step closer to doing the world we’re able to do.

Most of all, when you buckle down, confront the lizard and ship your best work, you’re becoming the artist that you are capable of becoming.

No one is going to pick you. Pick yourself.

~~~~~~~

  • The web is not a broadcast medium.  It is the first to do both — transmit AND receive.  That brings a lot of new conundrums with it including new expectations based on new possibilities.  Social media is not about tools.  It is about connections.
  • Don’t just define success.  Define ‘failure’ before you start.  Now, when you reach that point, you can STOP.  LEARN. and then move on to the next enterprise.  This is an echo of what I find myself teaching coaching clients early on.  We need to fail quickly.  So that we can fail forward.  What we do is never going to be the big thing on the first try.  second try.  third try.  So we need to figure out if what we’re doing now is it or not.  We need to move it with such velocity so that we can quickly know if it is a failure.  If it is, pick up the next thing and move on.  If not, then move forward faster till you find the answer.
Seth Godin being remarkable
Seth Godin storytelling
[event photos creative commons Seth Godin squid11 on Flickr]

Those are my four big ideas so far from Seth’s talk and Q&A.  Nothing earth-shattering.  I’m sure I’ll have more to articulate in the weeks and months ahead.  But something to be used as an excuse to take up that fight against the lizard brain and figure out how to *ship* as soon as possible.

WHAT HAVE YOU LEARNED FROM SETH GODIN RECENTLY?  Have you read Linchpin, Tribes, or any of his other books?  Go ahead and write that reflection down in the comments below and see where that will lead you.

If you’re like most organizational leaders, a significant part of what you do on a daily basis is process emails. . . Responding to emails, initiating emails, filing, deleting and forward emails.  We all do it.

The problem with the clear majority (95%+!!!) of email is that when you sit down to process your email inbox, you are deciding to let other people’s agendas dictate how you spend your time IMHO.  So figuring out how to tame that inbox is one of the most strategic things you can do for your own work.

One of my colleagues is a master of killing that inbox every day.  So I asked Rich Birch, to share some of his best practices for dealing with email.  Take heed and you’ll find hours being freed up every week so that you can spend more time on things that are on *your* agenda, not others’.  Enjoy today’s post below.


Remember when email was fun? I do.
I was one of those kids with an email address in the 80s. It’s true. My parents got me a subscription to CompuServe because it had an online encyclopedia. I used to sell access to my friends . . .only $0.25 per printed page! (But that’s another story!) Back in those days it was magical to send emails to people all over the country.

 

Email isn’t fun anymore. In fact, for most people serving in a church, it’s a drag. It seems like an interruption to what God is calling you to do. Your behind on answering your emails and afraid that there is a message waiting from someone who is disappointed you haven’t got back to them . . . so for some weird reason we avoid dealing with our email . . . and the cycle continues.

Email Inbox Processing Best Practices

I need to confess . . . I kinda like email. It’s a great way to move information around . . . to prepare people for face to face meetings . . . to connect with a wide variety of people.

Here are 6 “not-so-obvious” email tips from what I’ve learned after almost 25 years of trying to figure out this email thing . . .

1. Email Is Not Your Job

Don’t mistake what you are called to do in your ministry with doing email. Email is just a tool. You are called to connect people to the church and build up leaders. Email simply aids the core function that you do. If you feel like all you do is email all day – talk with your supervisor and restructure your job. You are more valuable to the Kingdom than just answering email.

2. Schedule Your Time

Set aside time every day when you are going to process all of your emails. Don’t just keep scanning the list of emails . . . “checking email” is not dealing with emails. Sit down for an hour and respond, delegate, defer or even delete every email. When I’m at my email best – I’m up early in the morning and cranking through the email from the day before.

3. Don’t Use a Smart Phone

 I’ve had a Palm Pilot, BlackBerry, iOS devices and my beloved Android. These are all fun toys for filling in time when you have a few extra minutes during your day. They are terrible for processing email. All you ever do on a Smart Phone is read the headlines of emails . . . which gives you the false sense that you are actually dealing with your inbox. You’re not. Put the iPhone back in your pocket and go do your work . . . later sit down at a computer and do your email.

4. Filters Are Your Friends

Every email program has some sort of filter function built in. These filters will automatically process emails when they come into your inbox. I currently have over 40 filters running on my inbox. I have emails that I get every month that I need to forward to other people . . . my system automatically forwards those emails and I don’t ever see them in my inbox. I want to highlight emails from some people as urgent when they arrive . . . as soon as my email sees that certain people email me it flags them for me. I’ve heard that some people will even filter out those pesky forwards from parents who always send them their way . . . of course I’ve just heard about that and have never done that. 😉

5. Reply Sparingly

There is only one sure fire way to reduce the amount of email traffic coming into your inbox. Send less email. I’ve sent 28,000 emails since 2007 . . . in that same time I’ve received 55,000 emails. Every time I send an email I think to myself “I am going to receive two emails in return . . . is this email that important?”

6. Use Gmail

I’m biased. Gmail is the solution for email power users. This cloud based system mops up any client based solution by a long shot. Their SPAM killing is amazing. You get tones of free space. You can harness the power of Google’s search technology for your personal information world. The threaded conversations keep you up to date. The “labs” feature has all kinds of great hacks for making email more efficient. It’s free. If you are still using an old school “client” to process your email . . . where have you been for the last 5 years?
I’d love to hear your tips for dealing with the email reality that we all face in ministry. [Leave a comment below on how you deal with email!]

Rich Birch - KillerChurch.comRich Birch is one of the early multi-site church pioneers in North America. He led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 5,000 people in 12 locations. In addition, he served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. Currently Rich serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey.
Rich is passionate about helping churches reach more people, more quickly through excellent execution. He blogs at www.killerchurch.com

I was fortunate to connect with Paul Caminiti, vice-president of church & bible engagement at Biblica at the Q conference in Washington D.C. this April.  On a daily basis, 700 people quit reading the Bible.  And that means not just taking a break or putting the book down for a couple of months, we’re talking *quit*.  The latest project at Biblica (the copyright holders of the NIV), is an elegant approach to a seemingly ubiquitous circumstance.

Distinctive features of Books of the Bible NIV – part of the Community Bible Experience

  • They’ve taken the NIV bible and the chapter and verse numbers have been removed.  
  • It’s printed in single-column across the page like any other book we are used to reading these days.
  • The books are re-arranged (un-arranged?) in an order that makes more sense in terms of keeping authors’ writing together and individual books that later tradition divided into separate parts were put back together again.
  • And footnotes, headings and any other call outs have been removed from the pages of the sacred text.
Then they’ve added a community component by packaging it as a “book club” — meant to be read together with discussion facilitated by a couple of simple questions — not the usual fill in the blank, let’s all figure out what the “correct Christian-ese” answers might be.
Books of the Bible no chapters no verses
In my mind, the reading experience must be quite like the experience I’ve personally had in listening to dramatized audio Bibles.  God’s story starts to come alive and actually is seen as a story among other outcomes.  I had a chance to interview Paul on the Books of the Bible NIV and Community Bible Experience.   Here’s the convo below:

Q. It is interesting how instead of going through deep word studies of various scriptural pericopes, or other similar avenues that Bible study groups typically end up pursuing, the Community Bible Experience decidedly takes the path of trying to read the Bible in large conceptual swaths as it consumes it through a story lens. To this effect, how does Community Bible Experience promote conversation within the small group / book club setting?

A. In-depth word studies are great, but only when you have the big picture backdrop. You don’t gain a comprehensive understanding of your favorite novel by doing grammatical analysis of a word here or there. You gain the most understanding by reading the whole thing. Same goes with the Bible. That’s what we’re trying to achieve with Community Bible Experience. We’ve found the very act of “reading big” promotes conversation, simply because when you read 12 pages a day, you come to the group with plenty to discuss. We give groups five basic questions to help navigate the conversation; but some groups don’t even need them. They just open up and start talking. Sometimes the best thing we can do is get out of the way.

Q. Typically, book clubs grow organically as friends of club members hear about it and get invited in.  How does Community Bible Experience fall in line with that trait of book clubs?  

A. Community Bible Experience is still fairly new – and relatively small. We don’t have big promotional budgets or a slick ad campaign. So most of our participation so far has been through word of mouth. We’re OK with that. So many programs promise to revolutionize your church or whatever. We happen to think in-depth Bible engagement is the one thing that can make a difference in every area of Christian life, but we’d rather let the experience speak for itself. So we’ve kept it as simple and organic as possible.

Books of the Bible Community Bible Experience

Q. How would you pitch this book club to a fellow soccer mom or dad? How do you overcome the visceral gut reaction to hearing that a bunch of people are sitting down and reading/discussing “the Bible” straight through — typically perceived as a very boring, Bible-geeky, or even a religious fanatical thing to do by most people outside the church?

A. Our sense is that many people, including those who are nominally Christian or  consider themselves “spiritual but not religious,” have a natural curiosity about the Bible. Reading the Bible at least once is on a lot of people’s bucket lists. But many of us have tried one of the various “read the Bible in a year” plans and failed. What if there was a way to read the Bible that (a) is doable and (b) doesn’t come with a hidden agenda? That’s how we see Community Bible Experience. We see our role as helping you experience the Bible; we’re not here to tell you what to think of the Bible. We’re not here to force a particular interpretation on the text. That’s why Community Bible Experience has been embraced by churches and groups across the spectrum – from Episcopalians to Southern Baptists.

Q. Is there a difference in themes or issues that tend to get brought up in the conversation under this format? How does this Bible study experience differ than a “traditional” Bible study group?

A. The biggest difference is that it doesn’t matter where you’re coming from. Some of the best groups have been those where seekers and seasoned Bible readers were in it together. The book club model levels the playing field, so to speak. It also opens the discussion to a wide range of questions – including those not normally considered “safe” or “acceptable” in a traditional Bible study. We’re not asking people to give fill-in-the-blank answers. In other words, we’re not trying to “control” the discussion.

 

NIV Books of the Bible project

Q. One of the immediate flags that many people have is when they see that you are “messing with” the Bible.  They might say we have final expression of the current canon for a reason.  Are you trying to replace the NIV Bible people carry? Do you expect them to carry just one or the other? How does The Books of the Bible NIV compare to the current one being used in the church?

A. We would probably say we’re “un-messing” with the Bible, giving it an “un-makeover.” Much of what we’ve done is to remove formatting that’s been imposed on Scripture over the last 500 years (e.g. verse numbers, which were first added in 1551, centuries after the Bible was completed). The book order was quite fluid until the invention of the printing press. Sometimes, reading in a different order than the one we have today can be quite helpful. For example, which is more useful: to read Paul’s letters from longest to shortest (as they appear in almost every Bible today) or to read them in the order they were most likely written (as they appear in The Books of the Bible)? That said, we’re not out to replace people’s traditional chapter-and-verse Bibles. A lot of the features in a traditional Bible are there for reference purposes – to help you find a specific word or passage. We still need reference Bibles. We see The Books of the Bible as an ideal “reading Bible” to compliment and help you get more out of your traditional Bible.

Check out The Community Bible Experience Resource Site

Check out Books of the Bible on Amazon


Paul Caminiti Paul Caminiti is Vice President of Bible Engagement at Biblica, where his team pioneers innovative ways for the 21st century church to engage the Bible. Previously Paul was the Bible publisher for Zondervan, where he led the launch of the award-winning Archeological Study Bible and The Bible Experience. A leading spokesperson on all things Bible, Paul has been featured in media such as NBC, Fox News, Newsweek, The New Yorker, USA Today, The New York Times, and The Washington Post.


This spring has been an amazing sequence of events for me.

The next one on the docket?  Seth Godin Live in Tribeca, NYC on May 16 — yup an all day event with Seth Godin himself.

So I’m ordering up a set of new custom business cards for the event and pulling out some of the good old Seth Godin books, etc.

There’s a bunch of interesting people that are sure to be there, so it should be a great place to connect with some amazing new friends too — hopefully there will be some actual project collaboration, perhaps even before we leave the event.

 

Discounted ticket to Seth Godin Live in Tribeca Event in NYC May 16

If you’ve never read any of Seth’s books or heard him speak, here’s a little taste of Seth at TED:

Are you going to the Seth Godin event?  Let me know in the comments below — let’s meet up!

What would you ask Seth if you had the chance?  Let me know in the comments below — if it’s a good one, I’ll ask it if I get a chance!

Wanting to go to the Seth Godin Live event?  I have an extra ticket — let me know in the comments below and you can have it for $300 if it’s not taken yet.  Share what you do and where you’re coming from.

Leonard Sweet has a new book out and it looks like it’s going to be a fun one to read.

Viral: How Social Networking Is Poised To Ignite Revival takes up the subject of the God-given desire to know others — form relationships, and the fact that most of the current social-media generation have found a place of belonging outside the organized church.  So how do we bring them together?

Viral: How Social Networking Is Poised To Ignite Revival by Leonard Sweet

God came to earth to invite us, personally, into a relationship.  And while Christians at times downplay relationships, the social-media generation is completely sold on the idea.

 

Check out this short video clip where I share how I’m looking forward to sitting down to read the book.

VIRAL: How Social Networking Is Poised To Ignite Revival

by Leonard Sweet // Published by WaterBrook Press

ISBN: 978-0-307-45915-2

240 pages.  Also available as an e-book.

 

So I have one big question for you right now — Does the TGIF generation (Twitter, Google, iPhone, Facebook) have something to learn from the Gutenburg generation?  Or vice versa?

Just got out of a team meeting where we reviewed Andy Stanley’s leadership talk on Trust.

Aside from the call out he makes in the video where he challenges ministry organizations to become (start by defining it as a goal!) the best place to work in your own city, he makes a great case for ensuring one aspect of team culture that is vital to success of any ministry organization:

Choose to Trust over Suspicion

Stanley’s premise is simple: “To maintain the relational integrity necessary to operate as a team, we must choose to trust and be trustworthy.” Stanley emphasizes that trusting and being trustworthy both are choices. “Often there are unexplainable gaps between what we expect people to do and what they actually do. We choose what we place in those gaps. Our choices determine the integrity of the relationships. We can choose to fill them with trust or suspicion.”

 

While the talk itself could have benefited from some message compression, the core principles he teaches are so important for healthy teams.

Andy Stanley leadership talk on Trust vs Suspicion

This is a great example of a basic operating principle that might not normally warrant a full-blown staff meeting.  But if you do circle wagons around core issues that can drive (or kill) organizational culture, it not only makes sure everyone is on the same page, introduces common language, but it also signals explicitly the expectations for culture norms.

Here’s the talk from Andy Stanley that we reviewed together as a team:

 

Sure, he probably didn’t need to spend a full 40 minutes on this stuff, but I appreciated the “protocols” for:

(a) defaulting to trust when there are unexplainable gaps between expectations and performance

. . . and in particular, his spelling out of

(b) how to choose to be trustworthy with your peers:

  1. Do what you say you will do.  And more importantly, when we don’t deliver on what we said we were going to do, tell them immediately.
  2. Don’t over promise, and under deliver. Promises > Delivery is a BAD thing.  Here’s the kicker — when you are mid-stream on a committment and know you’re headed in this direction, flag it out loud.
  3. And lastly, you have to build a trusting environment, where you invite others to flag it for you.  When someone points out gaps in your commitments or promises and what you’re delivering, choose to tell the truth.  What is the cause of the gaps?  Sometimes they are great reasons.  Sometimes, you just messed up.  It’s time to put out all on the table.  When you do this in an environment of ongoing trust and trustworthiness, the margins are there to absorb the occasional gaps.

One of the best one-liners I caught in this talk was:

Being trustworthy is not the equivalent of being flawless in character or performance.

~ Andy Stanley

 

If we are successful in these areas, it can become a great example of living out the tension between grace and truth — which at the end of the day is the distinctiveness of our Christian faith — applied in the workplace.  Faith & work integration at its best.

 

In my last post, I wrote about  WHY your church should be putting out a press release about the great things your church is doing out in the community.

Press releases are something most churches have no experience with. . . Partly because it’s a craft that’s engimatic and not very easy to understand.   And partly because of a conceptual allergy to practices that are embraced by the marketplace.  “The church has no business doing business,” some might say.

Since most churches don’t have people on staff that have really done much official PR before, the big question that arises usually is:

So just how/where do you send out a press release?

Well, I personally recommend that you try at least once with one of the Tier-1 press release syndication services.  I’ve used PR Newswire numerous times in the past, each time with very good results.

(1) Here’s an insider’s tip though:  If you’re a non-profit organization (501-3C, or listed in Guidestar), you qualify for non-profit discounts for PR Newswire press release distribution.  Yup, churches qualify for this discount too.

eReleases newswire service acts sort of like a reseller of PR Newswire and they have a product called CAUSEWIRE that offers the non-profit discount.

For example, I just picked-up a pre-paid credit for a press release for $179 (for a standard 500 word press release.  It costs $100 for each additional 100 word block of words in the release).  This goes out over the national wire service via PR Newswire as well as two industry specific lists.  In past jobs, I’ve had to pay extra for these industry lists (and that alone cost more than $179).

The only catch is that you have to schedule the release 3 days in advance of when you want it sent out.  If you need immediate release scheduling, you have to pay the regular rack rates, but even then, the standard pricing is cheaper than if you went to PR Newswire directly.

(2) Another option is Christian Newswire, which prices several sub-lists separately a la carte style from $65 (for 400 words, then 50% more for each group of 100 words over 400 words) and up each.  It’s much more affordable, but know that this is not an apples-to-apples comparison to using PR Newswire.

(3) I’ve also been considering using a service called PR Web.  They were originally a free press release web distribution service, that grew up, and then got bought out by a big company called Vocus.  Now they partner with BusinessWire, which is a competitor of PR Newswire.  Just as eReleases sends your press release over PR Newswire, PR Web sends your press release over Business Wire.  Does that make sense?

Anyway, PR Web offers various levels of service.  But the lesser priced ones aren’t really worth much since they are simply auto-syndicating/posting your release on a bunch of partner sites that take their feeds and push them live.  This might yield decent traffic results in the short term, but as Google continues to move toward weeding out all that duplicate content out there, content farms and similar strategies are going to loose their visibility in the search engine rankings.  PR Web  does have discount pricing if you commit to volume — one package I know of offers 2 releases a month for under $140 each.  That’s pretty affordable, and I’ve asked PR Web to let me test out the service under these packages to personally see what type of results they bring.  Stay tuned on if they respond.

 

I’ll add some details about what else you need to consider for a basic pr campaign in an upcoming post, but for the time being, these are the 3 biggie newswire service options that non-profits and ministries should consider.

Does your church work with any outside community groups on a service or outreach project?  That’s where I’d start with crafting the story to tell the world.

QUESTION: What is your resistance to sending out a press release about an upcoming event or program your church is planning?  Can you articulate it in a comment below?

There is one marketing tactics that I believe most pastors think should be off-limits (or rather don’t ever think about) for getting the word out about the great stuff their ministry is doing.

What could that be?

It’s the basic press release.

But a press release will accomplish several things at once.  In addition, what you think might be newsworthy only on the local level might actually be interesting to national media outlets in telling the story of what’s on the pulse of the nation.  One press release we sent out recently got the attention of 175+ local news stations across the country.

Consider just a couple of the following benefits, and let me know what you think:

1) Press releases gets your news out on the web.  Everyone talks about search engine optimization and marketing, and press releases in a very efficient way to get your ministry and corresponding links to pages on your website sprinkled across the web in front of new audiences.  This benefit is for more than just the immediate timeframe, as the links will help drive incremental traffic over time as people find the older releases and click through to your site, even years after you have sent the press release out.

2) If you want your local and regional community to take notice and talk about your ministry, a press release alerts local papers and hyper-local news outlets like the Patch, and radio stations.  Without a press release, it would be almost impossible for them to proactively find your ministry efforts so that they can share with their audiences.

3) If you write your press release in a very targeted manner, you will be able to insert yourself into the conversation people are already having around the water cooler about what they find in various media outlets.  If you are able to be strategic in relating your news or activities to the current zeitgeist, you’ll find yourself become immediately relevant to new audiences in a fresh and interesting way.

By the way, did you notice something that’s common to all three points above?  How about the fact that one of the major benefits of sending out a press release as a part of your church marketing activities is that it gets your ministry in front of new audiences.

If you start with this objective in mind, you might find that a strategically planned press release distribution and follow-up plan might do your ministry some good in getting new people to cross that threshold.

Have you considered sending out a press release regarding your church?  If not, what questions do you have about press releases and your ministry?  Leave them in the comment section below and I’ll try to answer them in the next post on PR.

For the 10th Anniversary of 9/11, Liquid Church commissioned a new song by songwriter/singer Dave Pettigrew. Its called “There Is Hope”

You can find the lyrics and free mp3 download form on the Liquid website here.

The song itself received great exposure, making its way to Sirius/XM Sattelite Radio and beyond. Some of the feedback the song received was amazing. It has touched a lot of hearts and helped in healing for many that have heard it to date.

Now, the song has lived on beyond September and has broken into the Top 50 at IndieHeaven.com. Would you help the song reach more people by clicking a few clicks and vote up the song?

Here’s exactly how to do it:

Music is such a big part of people’s lives and it takes on meaning of its own for many of them. Seeing the journey that this one song has taken is been wonderful. This is just one of the innovative ways we are trying to reach more people outside the walls of the church, and it seems to be working.

Do you have a song that has been meaningful in your life? Would you share your story with a comment below?

Kinetic Typography — that’s the official name of the motion graphics you’ve been seeing pop up all over the net these days. It’s powerful when done right.

Now you’ve seen a lot of great motion graphics on the web. Here’s one example to set frame of reference:

But there’s a specific flavor of motion graphics that deals with moving typography. Temporal typography to be more specific. And here, we have something called KINETIC TYPOGRAPHY which is produced by a new type of creative producer called a kinetic typographer these days. So get ready for more kinetic typography in the months and years to come.

Here’s some examples of great kinetic typography I’ve seen recently. And a big bang at the end.

And finally, we’re also seeing some of this format being applied within ministry media applications. I’ve included a fabulous one as the last one in this listing below as a “TRUER & BETTER” final example. . .

. . .

And finally, the true and better example featuring words of truth by Rev. Tim Keller by Peter Artemenko:


Do you know of any other examples of amazing motion graphics – kinetic typography? Share a URL below!