Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.
Whenever I am doing exegetical work on Scripture passages, it becomes painfully aware how short my bookshelves are in length. It makes you want to go to one of those massive theological book sales and buy out the whole place – especially when books are only $5/all you can fit into a box. But I wouldn’t even have a place for all those books to live in my home library.
The other alternative is to repeat the back and forth and back and forth to the library where they house complete collections of commentary series, Bible encyclopedias and dictionaries. But sometimes you find yourself playing hide and seek when you find that the one volume you need is missing from the shelf – either being used by someone, or waiting in a lonely corner of the library, waiting to be picked up and re-shelved.
I recently decided to take the Google-generation approach to initial research and have tried out the Anchor Yale Bible Dictionary on CD-ROM (yes people, software is still published on CD-ROMs in some parts of this world).
I must say that I was pleasantly surprised. . . (more…)
It’s Easter weekend!
…Kind of like the Superbowl of Christian faith.
Holy Week. Lent. Good Friday. . . Easter. This is ground zero.
Some ministries plan elaborate spectacles and turn the sanctuary into an open house environment this one time each year.
This is definitely the easiest weekend all church members can invite a friend from work, school, family or even those strangers you have regular relationships with such as the security guard, bus driver, mail carrier, etc.
Why not take advantage of Easter claiming to be the happiest day of the year for Americans? Everything is in your favor.

Besides using the major US holiday as an easy conversation starter, do your people have easy ways to describe your church? What style would you characterize the worship service to people who haven’t been to church in ages (or ever!)? How can people describe the lead pastor or the sermon messages? And are you aware of anything else people routinely have trouble with when bringing up church with friends or co-workers? It’s the little things that many people need help with — For example, the logistics of explaining service times, location, directions, etc can be daunting to bring up.
The question of the day is: Are you doing everything you can to make it easy enough for people to invite a friend?
Here’s a great mailer I received from Liquid Church which has always been consumed with being an outward-facing ministry:


It was a great reminder to invite someone to church. And the message on the back reinforced the simple message I can use to convey when doing so — which is aimed at helping to set expectations in an easy 1-2-3 format.
But the best part of this postcard invite-a-friend mailer was in the simple detail:

The card itself was perforated on one side with a pass-along mini-invitation card with all the basic information anyone would need to know about visiting Liquid.
This is a 5-star example of making it easy for church members to go out and invite a friend to church. Successful outreach follows the classic word of mouth marketing strategies — and this church marketing piece serves to provide tools to make it easier for people to share the message with others.
This year’s SuperBowl became the laboratory for a church experiment without many people know about it.
The Doritos crowd-sourcing platform enabled Mosaic Church to gain an instantly wider audience because of broadcast TV’s reach.
Mosaic is not your regular local church — they have access to resources and funding which most other churches don’t.
You can get your church onto TV — even national TV — for as little as $150.00. SERIOUSLY.
But this video reveals something which got me pretty excited — because it really marries both worlds that I have been living in — online marketing via Google Adwords and church ministry.
Because of the targeting and control that enables you to select specific TV programs, this is going to become an increasingly interesting tool that could be an efficient means to spread awareness about your ministry or church to your greater local region.
Google Adwords allows advertisers to control geographic targeting right now to the point where I have been able to restrict exposure of my church advertising campaigns on Google to within 50 miles of our zip code. If you are located outside of the target zone, you see our ads at all — and I won’t be charged at all. The same type of geographic control when it is applied to TV ad buying over the Google Ad Network should make it even more enticing for churches.
Watch this video below to see the results of an experiment where they created a single 30-second ad and ran with a $150 ad spot budget:
QUESTION: Does this make you MORE or LESS interested in church marketing to include TV ad campaigns for local churches?
Do you have a life verse? What about for your ministry?
Perhaps a resounding metaphor that clearly identifies what your organization is called to in our culture? Or a visual icon other than a standard logo?
Mustard Seed Generation, led by Dr. Josephine Kim of Harvard with Pastor David Jung, sports a neat visual identity which takes it all and wraps it into the “1 > 99″ textual image.
It’s perfect for t-shirts — take a look!

What I love about this visual representation of Luke 15 is that it takes most people a minute or two to figure out what it is referring to and you can almost see the light bulb turn on over people’s heads.
The neat part about this design is that when you look closer, you’ll see the tiny repeating “lost lost lost lost” and “found found found found” overlapping the “1″ and “99″ on the shirt.
It takes time to find something that speaks to your organizations DNA through and through. But when you get it, you’ll know and it is a powerful tool to represent all that your ministry is called to do.
Don’t you love it? Way to go Mustard Seed Generation!
Do you have any neat examples of visual identities for you ministry? Please share them with us below!
This week, my bible study group kicked off a new 8-week series.
Our group is sitting down with Tim Keller over the next two months to go through The Prodigal God DVD-based study curriculum. I’m excited since going through the book in a group will most definitely be different than my first read of the book when it first came out.
Our first group discussion already brought out some tangible thoughts and questions to chew on: Just how do you know if you are really relying upon God for all your needs? Repentance is a concept easily associated with the younger son’s position, but how can I come to a place of repentance for righteous living? Do we all need to be able to identify with both sons? . . . and many more. A lot of the questions started to veer towards how can I ensure that the Gospel is reflected in my life — my daily living? It’s going to be a great study series for all of us.
But today, I have something to get even more excited about.
I found that latest DVD Bible Study curriculum put out by Tim Keller’s Redeemer Presbyterian Church — and it’s called: GOSPEL IN LIFE!
The materials include the Gospel in Life book by Tim Keller as well as an 8-lesson group study guide curriculum to go along with the book.
This is an intensive 8-session course on the gospel. It will the group members explore and understand how it is lived out in all of life—1st in your heart, 2nd in community, and 3rd out into the world. In each session, Timothy Keller presents a 10 minute teaching segment on the gospel. Session 1 opens the course with the theme of the city: your home now, the world that is. Session 8 closes the course with the theme of the eternal city: your heavenly home, the world that is to come. In between, you will look at how the gospel changes your heart, changes your community, and changes how you live in the world.
Each lesson is broken down into a little over 1 hour each:
Session 1: City – The World That Is
Session 2: Heart – Three Ways To Live
Session 3: Idolatry – The Sin Beneath The Sin
Session 4: Community – The Context for Change
Session 5: Witness – An Alternate City
Session 6: Work – Cultivating The Garden
Session7: Justice – A People for Others
Session 8: Eternity – The World that is to Come
It’s FRIDAY!
Yup, another week gone by.
Like most Friday’s, it is a time for a pause and break from the weekly grind, for sure. Today, I am asking myself some questions which I bring up periodically:
Personally, if I’m not careful with how I live out my daily or weekly life, time flies by like a blur and all of a sudden I realize that I’m in a never ending pattern. Although it can be a healthy one, most of the time, it can be realized as a rut.
Doing the same thing over and over and over and over and over again…and with the sense of purpose lost in the air somewhere back there in the distant past.

So one of my most sacred praxis that I keep is a randomization ritual. Each month I carve out some time on my calendar and purposefully mix it all up. Do something different.
We all need some randomness in our lives. Otherwise, there’s a method to our madness madness to our [repetitious] methods.
Here’s some ideas for what I personally have considered for my own randomization rituals:
As you can see, they don’t need to be time intensive or cost intensive at all. But you can bet that the benefits will be intensive changes to your life as you continue to infuse randomization rituals into your weekly or monthly routines.
What other ideas do you have for randomization rituals? Please share some new ideas with me so I can try them out in my own life! Leave one or two ideas in the comments below.
If you’re involved with ministry on a daily basis, you know that sometimes you need a breath of fresh air once in awhile.
This is what the AHA! web conference look like it is going to be.
It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.
They’re back, but this time it’s 40 speakers providing 40 great aha! moments.
So sign-up and clear out next Wednesday March 3rd on your calendar.
Here’s why you should register now:
Are you planning to register? Please leave a comment with which of the 40 speakers interests you the most right now
There’s tons of stuff that you should be doing with your church website.
But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:
Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.
Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal. Here’s one that someone how gets people to answer multiple questions – it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.
What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.
Do you pray?
I can’t believe my eyes.
My PC is now a MACINTOSH computer. Seriously.
And all I did was follow the installation directions that came with the Accordance for PC I recently received from Oak Tree Software to review.
Basically, whenever I want to run Accordance, all I have to do now is rev up my Mac emulator (called Basilik II) via a desktop shortcut, just like any other application:

Then a full-screen Macintosh computer comes to life on my PC:




Now I just have to go back to the Training DVD which came with the package and start to watch some intro videos so I can get a good handle on the application. If the training is as well thought out as the installation docs, I’m completely excited to engage with the Accordance platform training DVD. Afterall, who likes going through instruction manuals? But so far, these guys have made it super simple to follow-along. I kind of understand why Mac users tend to rave about Accordance. Now there doesn’t seem to be a reason for PC users not to do the same!
Are you an Accordance user (either on the Mac or PC)? Got any tips for me as I dive into the text (my current anchor text to exegete is Luke 11:5-13)? Please leave them as comments below!
Last year, we packed our bags and headed to Virginia Beach for Wave Conference.
It was a great time for me to learn from some great ministry leaders, meet one of my fav pastors, spend some great family time together on the beach and really recharge my soul. The worship center at Wave Church is just awe-some. If you ever have a chance to go see Pastor Steve at Wave Church, you really should.


This summer we’re trying to figure out what to do, but it looks like the combination of Wave Conference 2010 and getting a chance to play with the kids on one of the best beaches on the east coast is making Wave 2010 a very strong candidate for a summer trip at the beginning of August.

Early bird registration of $70 doesn’t hurt either. A great price for a great weekend. [fyi, don't know about this year, but last year, child care was available for only $5/child...and no, that's not a typo. They have a great kids ministry area complete with indoor jungle gym, they rented outdoor bouncy inflatables, did crafts, etc]
If you’re going to Wave 2010, definitely leave a shoutout in the comments below! Perhaps we can coordinate a meet-up at the event too!
What conference(s) are you going to this year and is there anything that makes it a must-go-to experience? Please share your planned big trips and leave a comment below!
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