Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.

Archive for the ‘Thumbs Up’ Category


Getting Plugged Into The Bible

Apr 21, 2010 Author: godvertiser | Filed under: Bible, Resources, Seminary, Social Media, Thumbs Up, Uncategorized

Whenever I am doing exegetical work on Scripture passages, it becomes painfully aware how short my bookshelves are in length.  It makes you want to go to one of those massive theological book sales and buy out the whole place – especially when books are only $5/all you can fit into a box.  But I wouldn’t even have a place for all those books to live in my home library.

The other alternative is to repeat the back and forth and back and forth to the library where they house complete collections of commentary series, Bible encyclopedias and dictionaries.   But sometimes you find yourself playing hide and seek when you find that the one volume you need is missing from the shelf – either being used by someone, or waiting in a lonely corner of the library, waiting to be picked up and re-shelved.

digital-bible-resourcesI recently decided to take the Google-generation approach to initial research and have tried out the Anchor Yale Bible Dictionary on CD-ROM (yes people, software is still published on CD-ROMs in some parts of this world).

I must say that I was pleasantly surprised. . . (more…)

It’s Easter weekend!

…Kind of like the Superbowl of Christian faith.

Holy Week. Lent. Good Friday. . . Easter. This is ground zero.

Some ministries plan elaborate spectacles and turn the sanctuary into an open house environment this one time each year.

This is definitely the easiest weekend all church members can invite a friend from work, school, family or even those strangers you have regular relationships with such as the security guard, bus driver, mail carrier, etc.

Why not take advantage of Easter claiming to be the happiest day of the year for Americans? Everything is in your favor.

easter-church-invitation-outreach-example

Besides using the major US holiday as an easy conversation starter, do your people have easy ways to describe your church?  What style would you characterize the worship service to people who haven’t been to church in ages (or ever!)?  How can people describe the lead pastor or the sermon messages?  And are you aware of anything else people routinely have trouble with when bringing up church with friends or co-workers? It’s the little things that many people need help with — For example, the logistics of explaining service times, location, directions, etc can be daunting to bring up.

The question of the day is: Are you doing everything you can to make it easy enough for people to invite a friend?

Here’s a great mailer I received from Liquid Church which has always been consumed with being an outward-facing ministry:

easter-church-outreach-invite-a-friend-postcard

easter-church-outreach-invite-a-friend-3

It was a great reminder to invite someone to church. And the message on the back reinforced the simple message I can use to convey when doing so — which is aimed at helping to set expectations in an easy 1-2-3 format.

But the best part of this postcard invite-a-friend mailer was in the simple detail:

easter-church-outreach-invite-a-friend

The card itself was perforated on one side with a pass-along mini-invitation card with all the basic information anyone would need to know about visiting Liquid.

This is a 5-star example of making it easy for church members to go out and invite a friend to church. Successful outreach follows the classic word of mouth marketing strategies — and this church marketing piece serves to provide tools to make it easier for people to share the message with others.


QUESTION: What does your ministry do to make it easier for members to invite others to church on Sunday?

Can You Envision Your Church on TV?

Mar 23, 2010 Author: godvertiser | Filed under: Church Marketing Tactics, Social Media, Thumbs Up

This year’s SuperBowl became the laboratory for a church experiment without many people know about it.

The Doritos crowd-sourcing platform enabled Mosaic Church to gain an instantly wider audience because of broadcast TV’s reach.

Mosaic is not your regular local church — they have access to resources and funding which most other churches don’t.

You can get your church onto TV — even national TV — for as little as $150.00. SERIOUSLY.

But this video reveals something which got me pretty excited — because it really marries both worlds that I have been living in — online marketing via Google Adwords and church ministry.

google-tv-ads-for-churchBecause of the targeting and control that enables you to select specific TV programs, this is going to become an increasingly interesting tool that could be an efficient means to spread awareness about your ministry or church to your greater local region.

Google Adwords allows advertisers to control geographic targeting right now to the point where I have been able to restrict exposure of my church advertising campaigns on Google to within 50 miles of our zip code.  If you are located outside of the target zone, you see our ads at all — and I won’t be charged at all.  The same type of geographic control when it is applied to TV ad buying over the Google Ad Network should make it even more enticing for churches.

Watch this video below to see the results of an experiment where they created a single 30-second ad and ran with a $150 ad spot budget:

QUESTION:  Does this make you MORE or LESS interested in church marketing to include TV ad campaigns for local churches?

Thumbs Up: Visual Identity For Ministry

Mar 22, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

Do you have a life verse?  What about for your ministry?

Perhaps a resounding metaphor that clearly identifies what your organization is called to in our culture?  Or a visual icon other than a standard logo?

Mustard Seed Generation, led by Dr. Josephine Kim of Harvard with Pastor David Jung, sports a neat visual identity which takes it all and wraps it into the “1 > 99″ textual image.

It’s perfect for t-shirts — take a look!

luke15-lost-sheep-mustard-seed-generation

What I love about this visual representation of Luke 15 is that it takes most people a minute or two to figure out what it is referring to and you can almost see the light bulb turn on over people’s heads.

The neat part about this design is that when you look closer, you’ll see the tiny repeating “lost lost lost lost” and “found found found found” overlapping the “1″ and “99″ on the shirt.

It takes time to find something that speaks to your organizations DNA through and through.  But when you get it, you’ll know and it is a powerful tool to represent all that your ministry is called to do.

Don’t you love it?  Way to go Mustard Seed Generation!

Do you have any neat examples of visual identities for you ministry?  Please share them with us below!

Tim Keller’s Latest DVD Bible Study: Gospel In Life

Mar 22, 2010 Author: godvertiser | Filed under: Bible, Church, Resources, Thumbs Up

This week, my bible study group kicked off a new 8-week series.

Our group is sitting down with Tim Keller over the next two months to go through The Prodigal God DVD-based study curriculum.  I’m excited since going through the book in a group will most definitely be different than my first read of the book when it first came out.

Our first group discussion already brought out some tangible thoughts and questions to chew on:  Just how do you know if you are really relying upon God for all your needs?  Repentance is a concept easily associated with the younger son’s position, but how can I come to a place of repentance for righteous living?  Do we all need to be able to identify with both sons? . . . and many more.  A lot of the questions started to veer towards how can I ensure that the Gospel is reflected in my life — my daily living?  It’s going to be a great study series for all of us.

But today, I have something to get even more excited about.

I found that latest DVD Bible Study curriculum put out by Tim Keller’s Redeemer Presbyterian Church — and it’s called: GOSPEL IN LIFE!

The materials include the Gospel in Life book by Tim Keller as well as an 8-lesson group study guide curriculum to go along with the book.

This is an intensive 8-session course on the gospel. It will the group members explore and understand how it is lived out in all of life—1st in your heart, 2nd in community, and 3rd out into the world. In each session, Timothy Keller presents a 10 minute teaching segment on the gospel. Session 1 opens the course with the theme of the city: your home now, the world that is. Session 8 closes the course with the theme of the eternal city: your heavenly home, the world that is to come. In between, you will look at how the gospel changes your heart, changes your community, and changes how you live in the world.

Each lesson is broken down into a little over 1 hour each:

  • 10 Minutes: A summary of the previous session
  • 20 Minutes: the actual Bible study
  • 10 Minutes: A teaching video by Timothy Keller
  • 25 Minutes: Discussion questions about the message
  • 5 Minutes: An introduction to next session’s homework

Session 1: City – The World That Is

Session 2: Heart – Three Ways To Live

Session 3: Idolatry – The Sin Beneath The Sin

Session 4: Community – The Context for Change

Session 5: Witness – An Alternate City

Session 6: Work – Cultivating The Garden

Session7: Justice – A People for Others

Session 8: Eternity – The World that is to Come


QUESTION:  WHAT BIBLE STUDY CURRICULUM ARE YOU CURRENTLY USING IN YOUR SMALL GROUPS? If you have a link to the publisher’s page for it too, please feel free to share it here too!

My Own [Randomization] Ritual

Mar 12, 2010 Author: godvertiser | Filed under: Ponderings, Productivity, Thumbs Up

It’s FRIDAY!

Yup, another week gone by.

Like most Friday’s, it is a time for a pause and break from the weekly grind, for sure.  Today, I am asking myself some questions which I bring up periodically:

  • The year is almost 1/4 over, how have you grown so far?
  • Where are you on your New Year’s Resolutions?
  • What are you doing differently today than 1 year ago today?

Personally, if I’m not careful with how I live out my daily or weekly life, time flies by like a blur and all of a sudden I realize that I’m in a never ending pattern.  Although it can be a healthy one, most of the time, it can be realized as a rut.

Doing the same thing over and over and over and over and over again…and with the sense of purpose lost in the air somewhere back there in the distant past.

randomization-ritual

So one of my most sacred praxis that I keep is a randomization ritual.  Each month I carve out some time on my calendar and purposefully mix it all up.  Do something different.

We all need some randomness in our lives.   Otherwise, there’s a method to our madness madness to our [repetitious] methods.

Here’s some ideas for what I personally have considered for my own randomization rituals:

  • Go out to lunch at a restaurant alone and bring nothing else — No cell phones, no dedicated Twitter devices, no people, no books, no reports, no nothing. Nada. Nunca.  EXCEPT a pad and pen. I eat slowly and observe.  People watch.  Listen carefully to the environment.  And I jot down random observations, thoughts, axioms etc.  I try to avoid at all costs task lists, reminders, to-do’s, etc.  This is a time of reflection & brainstorming.  And oh yeah, don’t order anything you’ve ordered before on that menu.
  • Go the library and walk into the non-fiction stacks and start perusing books in a category I have no experience with.  Perhaps it is knitting, aerospace, crock-pot cooking, music genres I don’t normally listen to.  You’ll be amazed how curious your mind becomes when you set it in front of volumes of books just waiting to be picked-up and discovered.  It is not about reading books cover to cover, but browsing, investigating, being inspired not about the technical aspects of the category — I’m not so concerned about remembering the 12 different knitting pattern techniques, but rather more about planting seeds in my head about the creative aspects of the genre.
  • Call  and talk to 3 people you have not talked to in 6 months or more.  These conversations are casual, non-intensive, but more importantly, they jog your brain about subjects, themes, interests, and ideas that were alive in me in the past.  Some of those ideas should stay dead and buried of course! but more times than not, these talks ignite old ideas reincarnated to help you with your future.
  • Write a thank you note.  Yup, this is so old school that some of you readers might get offended.  Just to be clear, I am in fact suggesting that you use a physical writing instrument and get a note card out (for some, that means you’ll have to physically go out and buy some at the stationery store, but you have to do it!) to share the blessings you’ve received from someone else’s actions, words, or presence.  The easy way out is to send it to someone you know closely.  Here, I challenge you to write a thank you note to those who are in your sphere of influence, but to people would never in a million years expect something in the mail from you.  If you want to go a step further, write to someone who doesn’t know you personally – like a public figure, a speaker you heard at a conference, or guest speaker at church.  How about the head of a company regarding a recent positive experience with one of their employees?  You would think that writing a thank you note to someone who is technically a stranger is the easiest of the categories, but it’s not.  Your brain actually works harder to think about who to write, what to write and how to say it.  In the end though, this is more for you than for the recipient.  Going through this process reverses so much of the hard-wired processes we use on a daily basis.  It will loosen up that sludge in your brain and get your creativity going.  I promise you.  Plus I have never heard of someone getting offended for receiving a thank you note.  Have you? WARNING: thank you emails, text messages or tweets don’t count!

As you can see, they don’t need to be time intensive or cost intensive at all.  But you can bet that the benefits will be intensive changes to your life as you continue to infuse randomization rituals into your weekly or monthly routines.

What other ideas do you have for randomization rituals? Please share some new ideas with me so I can try them out in my own life! Leave one or two ideas in the comments below.

40 Doses of Inspiration for Pastors and Ministry Leaders

Feb 24, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

If you’re involved with ministry on a daily basis, you know that sometimes you need a breath of fresh air once in awhile.

This is what the AHA! web conference look like it is going to be.

It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.

They’re back, but this time it’s 40 speakers providing 40 great aha! moments.

So sign-up and clear out next Wednesday March 3rd on your calendar.

aha-webconference-leadershipnetwork

Here’s why you should register now:

  • It’s FREE.
  • It’s a one-day event, no need to kill your week or weekend
  • Instead of just one or a couple of people going to a conference, you can make it an group event in your church or ministry org.  Put it up on the big screen and inspire everyone on your team!
  • Did I mention, it’s FREE?
  • It’s efficient — you get to hear great content from FORTY leaders in our field in one place.

Are you planning to register?  Please leave a comment with which of the 40 speakers interests you the most right now

There’s tons of stuff that you should be doing with your church website.

But at the base of it all, one of the most important things that matter are the 3 C’s for church websites:

  1. CONTENT
  2. CONTENT
  3. CONTENT

Pastors and church webmasters are always struggling on how to churn out relevant content that will pull current church members back to the site more than the first week after announcing the website was revamped, relaunched, etc.

Surveys and polls are a great way, but most implementations to date have been awkward and non-optimal.  Here’s one that someone how gets people to answer multiple questions – it strangely works to get people to answer even looooooonnnnnng surveys with over 100+ questions.

What is the first survey you are going to set-up on your site after reading this post? Please feel free to link to the page on your website that includes a survey or poll to we can see examples in action.


Do you pray?

Accordance Has Given My PC A Split Personality

Feb 6, 2010 Author: godvertiser | Filed under: Resources, Reviews, Thumbs Up

I can’t believe my eyes.

My PC is now a MACINTOSH computer. Seriously.

And all I did was follow the installation directions that came with the Accordance for PC I recently received from Oak Tree Software to review.

Basically, whenever I want to run Accordance, all I have to do now is rev up my Mac emulator (called Basilik II) via a desktop shortcut, just like any other application:


screenaccordance-basilisk-emulator

Then a full-screen Macintosh computer comes to life on my PC:


screenaccordance-macstartup

After “start-up,” you get a full Macintosh desktop, complete with top of the screen menus and its own virtual hard drives (which you configure during installation) and all. You’ll notice my Accordance Folder open on the left of the Mac desktop with all my Accordance goodies ready to run:

screenaccordance-macdesktop

And just as if I’m running Accordance on the Mac, I can launch the actual bible study application by clicking on the Accordance icon:

screenaccordance-launch-on-mac-on-pc

And voila!

screenaccordance-paralleltext

I must say that the installation documentation was one of the best manuals I’ve used for installing software on a Mac or PC. And because we have to install and configure the Basilisk II Mac emulator application on the PC before you can install Accordance for Mac (on the PC which thinks it is a Mac!), there’s risk of getting derailed or discouraged along the way. But this documentation had detailed screen shots for *every single* move you make between inserting the install DVD to getting to run accordance for the first time on the PC. It was super easy.

Now I just have to go back to the Training DVD which came with the package and start to watch some intro videos so I can get a good handle on the application. If the training is as well thought out as the installation docs, I’m completely excited to engage with the Accordance platform training DVD. Afterall, who likes going through instruction manuals? But so far, these guys have made it super simple to follow-along. I kind of understand why Mac users tend to rave about Accordance. Now there doesn’t seem to be a reason for PC users not to do the same!

Are you an Accordance user (either on the Mac or PC)? Got any tips for me as I dive into the text (my current anchor text to exegete is Luke 11:5-13)? Please leave them as comments below!



Disclosure of Material Connection: Here’s some legalspeak about sponsored posts. . .I have not received any compensation for writing this post other than a complimentary review copy of the software package mentioned. I have no material connection to any of the the brands or products/services mentioned in this post. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Let’s Do The Wave

Jan 31, 2010 Author: godvertiser | Filed under: Resources, Thumbs Up

Last year, we packed our bags and headed to Virginia Beach for Wave Conference.

It was a great time for me to learn from some great ministry leaders, meet one of my fav pastors, spend some great family time together on the beach and really recharge my soul. The worship center at Wave Church is just awe-some. If you ever have a chance to go see Pastor Steve at Wave Church, you really should.

0908-wave-conference-4-small

wave-conference-wave-church-virginia-beach

0908-wave-conference-2-smallThis summer we’re trying to figure out what to do, but it looks like the combination of Wave Conference 2010 and getting a chance to play with the kids on one of the best beaches on the east coast is making Wave 2010 a very strong candidate for a summer trip at the beginning of August.

0908-wave-conference-5-small

Early bird registration of $70 doesn’t hurt either. A great price for a great weekend. [fyi, don't know about this year, but last year, child care was available for only $5/child...and no, that's not a typo. They have a great kids ministry area complete with indoor jungle gym, they rented outdoor bouncy inflatables, did crafts, etc]

If you’re going to Wave 2010, definitely leave a shoutout in the comments below! Perhaps we can coordinate a meet-up at the event too!

What conference(s) are you going to this year and is there anything that makes it a must-go-to experience? Please share your planned big trips and leave a comment below!

Church Marketing Matters!

Hope you pick up a tip or two about church marketing while you're here. Better yet, why not share your own expertise & experience by dropping a comment on a blog post today? Thanks!
~Kenny Jahng

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