Some of the world’s biggest marketing successes weren’t launched by $1 million/minute Superbowl commercials, loss-leader discount promotions or gimmicky jingle-heavy radio spots.

Instead, a product, service, or person catches on when the right things come into alignment.  And many times none of this costs any money at all.

Did you know there’s a formalized discipline to crafting “buzz”?  Yup, there is.

This is the part where the Church could get a little extra boost by taking notes from. . . (more…)

Known for his church of 8,000 Strong & the “fastest growing church” according to ABC News, Pastor Mark Driscoll was featured on Nightline this week.

If you know him or know of him, you are sure to have a personal opinion about if what he’s doing at Mars Hill Church is “right” or “wrong”.  (BTW, Mars Hill Church is not to be confused with Mars Hill Bible Church where Pastor Rob Bell preaches — a personal favorite of mine with his Nooma series)

Mark Driscoll has written a bunch of book that are refreshing for anyone that thinks the Church needs some shaking up, while hanging onto its core beliefs.  I want to share his ministry because anyone that wants to get to Church 3.0 needs to be aware of the things that are being done NOW to mix it up for how we “do church”.  Mark Driscoll’s work at Mars Hill is one of those data points you need to understand in order to integrate, refute or augment in your own vision for religion and Christian living.

For those that missed the TV interview, here it is again for your viewing pleasure: (more…)

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Blessings & Light,
Kenny