• The average person takes 2-3 seconds to decide
  • Clutter is the single biggest enemy that we have (as church marketers).
  • Your name matters more than ever.  Packaging matters more than ever.
  • The platform — the way you deliver the message — becomes just as important as the message itself.
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One response to Church Marketing Challenge: Is the Packaging As Important As The Message?

  1. jonathan foster 2012/06/24 at 6:58 PM

    very important topic… i personally wrestle with this all the time… is the medium the message!?  eugene peterson speaks to it for me a little bit when he says, “there is a great market for religious experience in our world; there is little enthusiasm for the patient acquisition of virtue, little inclination to sign up for a long apprenticeship in what earlier generations of Christians called holiness.” 

    if i totally buy into the medium is the message then i seem to miss the truth that i believe peterson gets at.  if i completely ignore what people like phil cooke say then i’m in danger of alienating a whole generation of people.  

    maybe it’s a tension to be managed, not a problem to be solved? 
    kenny, just came across your sight.  good stuff man.  thanks!
     

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