God’s Brand

godvertiser —  2010/04/27 — 1 Comment

This past week, a large group of Christian entrepreneurs gathered again to discuss what Gospel Entrepreneurship looks like.

The Entrepreneurship Initiative, a part of Redeemer‘s Center for Faith and Work hosted the event up high above NYC at the new 7 World Trade Center.  It was the perfect site to engage in discussions about new creation, especially as we could see Ground Zero coming to life on one side of the building while the hustle and bustle of the city was alive and well on the other side.

The best part was hearing Tim Keller speak about “God’s Brand” .  . .

God’s brand is weakness and humility, and nothing can go up against it.

Dr. Keller has been a long time pillar for me in my own faith development and it is always good to be able to struggle with issues such as Gospel Entrepreneurship with Tim Keller in the same room.


I love the way in which Dr. Keller sees the identity of Redeemer must avoid the selfishness of secular culture but at the same time, the tribal nature of mainline denominational churches which can dominate any church’s DNA.

Check out this short video interview clip of Dr. Keller:

QUESTION: Are the stories and images your church projects trying to promote its own brand or God’s brand?

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