Whenever we engage in church marketing activities, we all want the gospel to be the centerpiece of the message.
But if you step back and take a look at much of the communications coming out of our churches — to both (A) people within the church body as well as (b) those that are external in the community outside the church walls, a realistic assessment will reveal that there is a lot of clutter.
Does your church use a lot of “insider” language? Have you fallen into the trap of simply recycling materials year after year? If someone that has never been to your church read anything you’ve published, would they be confused about what you want them to do and what the benefit is to them? Has your basic messaging become overrun with too many other random details that make it hard to see the big pitcture?
Here’s a video that demonstrates well what I believe happens with a good majority of church communications today:
Upon reflection, is your church more like Apple or Microsoft? Be truthful and share your reactions.