Looking back at 2012, the USA Olympic Swim Team contributed to one of the biggest social media sharing phenomenons with their Call Me Maybe mashup parody video. It wasn’t just a blip and was of course included in the international coverage of the Games, but 10 million video views later, the video is an example of something else that’s happening — video as a form of content publishing for the masses has gone mainstream.
The genius of these cover videos of pop music hits is that they are actually really easy to script, record and publish. In fact, if you think about it, you could take various people in your organization and create an end of year video in this style that’s enjoyable and relatively easy to pull off. The result is that you really put on display all of the parts of Check out what the team at Wheaton College did with their Merry Christmas video message. I love the simplicity and the fact that they used this format to put on display the various parts campus life and departments who make it all happen all year long.
For an institutional end of year video message, I thought this was one of the more fun and engaging executions of the year-end message. It sure beats the staid “From all of us at _________, we wish you a safe and joyous holiday with your family. Merry Christmas and Happy New Year!” type message, doesn’t it? Face it, those just get deleted as soon as they are opened.
The only thing I would change is for someone at Wheaton to upload it to YouTube instead of Vimeo and secure a Google Non-Profit Grant so they can put a donate link at the end of the video (HELLO WHEATON — if you’re reading this, contact me directly and I can help make this happen).
You could even take the cue from Wheaton and recreate this same music video with your own team singing the various parts of the song, right? Are the various people on your teams going through your head right now?
What about creating one that features all of the various volunteers and/or donors that support your organization? And if you’re able to plan just a bit, you can bring a video camera to various groups activities throughout the year to sing parts of the song in order to assemble your very own blockbuster video at the end of next year for Christmas 2013.
If song isn’t your thing, what about reading a poem, or a famous passage in this style on camera? As you can see, there are many possibilities for creating a short, but engaging video like this.
Can you see your own group produce a simple year end video like this? What is keeping you from making that dream — what you have in your head right now — a reality?