You’re either in or out. Excited or confused. Optimistic or a party-pooper.
People always ask me why I use Twitter. Without getting into the usual “no, it’s not about broadcasting the flavor of my toothpaste, or any other mundane details of my daily living” conversation, here’s one concrete example that hopefully helps give a better picture for the power of Twitter.
While I know that we’re not to make idols of men (or pastors of really big and successful books for that matter), but to illustrate the point, I’m sharing with you that I recently received a Tweet from none other than . . .
Yup, it was Pastor Rick Warren himself tweeting me about one of my latest web projects (more on that in other post soon, I promise!).
Twitter, and social media in general, has collapsed the 6 degrees of separation into 1.
You are now able to connect and collaborate with almost anyone else imaginable that’s relevant. It’s not that I tweeted back and forth with this person in particular. It’s the fact that just a couple of years ago, being able to connect, exchange, collaborate with someone like Rick Warren directly would take a lot of energy. Even if he tried to be as accessible as can be to people outside of his network (i.e. people he’s never met before), getting to him when I’m on the east coast, and he’s on the left coast (or somewhere else in the world) just isn’t that practical or easily done. I’ve emailed his “firstname.lastname@example.org” email address listed in his books and website before. I’ve been to Saddleback worship services several times before. I’ve called the PDL team when our church launched our own 40 Days campaign before. I’ve gotten what I’vee needed from his ministry organization each time, but getting a chance to interact with Rick Warren directly himself wasn’t really feasible.
Today, with social media, things have completely changed: The friction of access and connection is infinitely reduced because of social media. If you are proactive, purposeful and pleasant (don’t discount that last one!), the possibilities are plentiful.
That’s why I use twitter. What about you?