Seth Godin quote on life, vocation and vacation

Are you compartmentalizing you your vocation from your vacation?

Do you live to work or work to live?  Or is there a third option?

 

Pinterest Pinboards of Churches

 

One of the last social media platforms for churches to consider is Pinterest.  Several months ago, when I took a look at compiling a complete list of churches using Pinterest as a part of their social media communications toolset, there weren’t that many to list.  My twitter buddy @djchuang also took a swipe at listing churches on Pinterest recently you should be aware of.

But there’s plenty of reasons why Pinterest is something all churches should take a look at.  Here are some of them:

  • The average Pinterest user says on the site for 98 minutes per month. That’s more than 1.5 hours to capture their attention.
  • 20% of all US women are on Pinterest.  And 80% of Pinterest users are women. Guess who also typically makes the decision for which church to attend in a given family?
  • Pinterest users SHARE content – 80% of pins are shared content.
  • Unbelievable growth – From 9/2012 to 9/2013, there was a 60% growth in web traffic referrals.
  • 4.8% of Americans are using Pinterest at work.

Today, there’s a bunch more that have jumped on the bandwagon.  Take a look below at the 150+ churches with Pinterest accounts and active on the platform:

Complete Updated List of Churches on Pinterest

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heaven-hell

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Once in awhile you come upon communications execution that just hits the mark dead center.

Check out the fan celebration video published to this group’s YouTube channel:

So, who are these girls?

Sonia and Janice are Australian-born Korean twins who sing and post their cover performances on YouTube.   Their musical vids have gotten decent traction on YouTube.  Here’s an obligatory / I’m-lovin’-it example of their work:

And boy can they sing — over 1,000,000 people have subscribed to their channel that has only 38 videos so far.   Many of those videos have MILLIONS of views.  As much as over 20,000,000 views for a single video.

Wow.  So what’s the secret sauce to accruing so many subscribers?

See how the *directly* and *explicitly* engage with their fans on camera?  That’s a huge part of why they’ve gotten so much traction.

Take note: When they’re looking into the camera, they are talking to *you* — an individual — not the anonymous masses of fans that might be watching.  Even though this is a mass medium of communications, when you talk directly to the viewer (singular, not plural!), then you really have the chance to accomplish something — that’s make a connection.

Do you see the difference between broadcasting a generic message and delivering a personal message?  That’s how you do it.

Tell me what is keeping you from creating content like this where you are talking directly at the person watching?  I’d love to hear why your circumstances / brand / approach limits you from doing that.