Promoting the Back Door Into The Church

Kenny Jahng —  2009/05/03 — Leave a comment

66 percent of young adults are searching for meaning and purpose in their lives.

And 62 percent considered themselves “spiritual” although almost  80 percent said they never attend church, or only attend once in a while.

back-door-churchThe normal reaction would be to try and usher these young adults looking for meaning to the front door of their local church.

But United Methodist Church is doing the opposite.  They are promoting the back door into the church.

The UMC is launching a $20 million campaign this month to try and connect that desire for purpose and actual outlets to make a difference in a person’s circle of influence.

Through their PR, events and a television ad campaign, they are pushing the 18-34 year olds to the 10,000 doors website which is a portal for social gospel and other volunteer oppportunities worldwide (complete with a Google Maps mashup to visually find projects in your neighborhood).


Instead of pushing the Gospel message directly at this demographic set, this public relations campaign is trying to bring people in the back door by getting them involved with the Church’s own outreach projects which service out of genuine love for its neighbors.

What do you think about this “RETHINK CHURCH” campaign?  Will any of the 80% try this back door into the Church?  Will they say long enough while offering their help to others in order to hear the Gospel message that if offered for themselves?

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