Once in awhile you come upon communications execution that just hits the mark dead center.
Check out the fan celebration video published to this group’s YouTube channel:
So, who are these girls?
Sonia and Janice are Australian-born Korean twins who sing and post their cover performances on YouTube. Their musical vids have gotten decent traction on YouTube. Here’s an obligatory / I’m-lovin’-it example of their work:
And boy can they sing — over 1,000,000 people have subscribed to their channel that has only 38 videos so far. Many of those videos have MILLIONS of views. As much as over 20,000,000 views for a single video.
Wow. So what’s the secret sauce to accruing so many subscribers?
See how the *directly* and *explicitly* engage with their fans on camera? That’s a huge part of why they’ve gotten so much traction.
Take note: When they’re looking into the camera, they are talking to *you* — an individual — not the anonymous masses of fans that might be watching. Even though this is a mass medium of communications, when you talk directly to the viewer (singular, not plural!), then you really have the chance to accomplish something — that’s make a connection.
Do you see the difference between broadcasting a generic message and delivering a personal message? That’s how you do it.