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I’m excited to share with you that I’ll be speaking once again at the Redeemer Ei Forum conference April 5 & 6 in New York.  If you don’t know about the Center for Faith & Work at Redeemer Presbyterian Church, you really should.  It is an amazing ministry.

Within Redeemer’s CFW is the Entrepreneurship Initiative — which hosts an annual conference on Gospel Entrepreneurship.  They also run an annual business plan competition, where ventures run by christian entrepreneurs have a shot at awards up to $25,000 for their non-profit, for-profit or arts start-ups.  This year’s theme for the Ei Forum conference is RISK: Faith or Folly.  I’m looking forward to hearing Tim Keller’s reflections on how thoughtful christian entrepreneurs can consider risk in a faith and work integration framework.

Redeemer Presbyterian Church conference - Ei Forum April 2013

 

Here’s the blurb for my talk:

Risk and Rewards of PR & Social Media:

Do you feel the pressure to have a social media presence, but don’t know exactly how it will further your venture’s objectives? Are you a bit fuzzy about when your media campaigns are actually helping or hurting your cause? Strategic communications advisor Kenny Jahng will share concrete content marketing tactics at this year’s Ei Forum.  Kenny’s insights will help you reap the rewards while avoiding the risks involved with publicity campaigns for your venture.

 

Ei Forum conference details

 

Whether you can make it or not, what questions do you have about social media, PR and how you approach communications with the various audiences related to your organization?

This is going to be a great week ahead.  I’m headed off to Q DC (www.qideas.org) to hear and interact with some forward-thinking ministry leaders and then returning to NYC to participate in Redeemer’s Entrepreneurship Initiative annual conference called the Ei Forum.

This year, I’ve been invited back to speak as a communications practitioner and share some of the trade strategies I have been employing for ministry and non-profit campaigns.  It should be a great time.

Right now, the workshop is shaping up to dive into three specific areas of which many church and non-profit leaders seem to be apprehensive about.  These are areas where most know they need to figure out at some point in the near future, but there’s a lot of anxiety, apprehension and just plain fear of being sucked into a time sink that won’t ever end.

But in my experience, these three areas are also very powerful ways to extend the reach of your communications efforts and tap new audiences in a very efficient manner.  Also, if you are strategic in your approach, using some structured frameworks, it doesn’t have to take over your life.  In fact, it can be quite manageable.  So the three areas that I’ll share in the Ei Forum presentation will cover:

(1) PR.  Public relations is a very powerful tool.  Earned media as they call it, can provide awareness, legitimizing influence and tangible outcomes if done well.  I’ll share the three keys to success in crafting great PR stories that news media outlets want to cover.

(2) Video & SEO (search engine optimization).  As our world gets even more media savvy, content production and distribution is becoming easier and easier.  Anyone trying to maximize SEO potential, needs to take a serious look at how they can incorporate video into their communications praxis.  I hope to share a simple yet powerful framework called the “10-4” methodology for video syndication success.

(3) And lastly, social media.  Social networks can leverage existing networks and the more important weak links in your contact ecosystem.  Last year, at this same conference, I shared my “5 C’s for Digital Community Engagement.”  Since then, Google+ has been one of the most recent entrants to the game that everyone needs to take notice about.  Not just because Google Plus has gained a tons of users to give it a core network worthy of connecting with, but just the fact that it’s run by the Google behemoth.  I’ll have a co-pilot for the presentation from the Google+ team in LA that is flying out to NYC to share some Google wisdom in this area.

I plan to share much of the content covered in the presentation here on this blog in the near future.

But in the meantime, take a look at this promo video for the Ei Forum this year:

Tim Keller will make an appearance from the stage on Saturday afternoon. Last year, his Ei Forum talk was about how “God is an entrepreneur.” It was fantastic. I’m looking forward to what Tim has to say this year around.

Will you help me with crafting a practical and impactful presentation? What’s your one question that’s top of mind about PR, search engine optimization (especially WRT videos), and social media? Leave your question in the comments section and I’ll see if I can address it directly in the presentation and/or a future post.

Today I spent some time at a local airport that mainly serves small private planes.

There’s a flight school that gives instruction in a hanger right there off the runway. New pilots are commissioned after going through training that teaches the basics and live in-the-air lessons.

As I head out to a weekend retreat this week, I share some of the reflections about the spiritual highs that we may experience after an amazing Christian conference, church retreat or even after hearing a famous preacher’s sermonic mastery in the pulpit.

But there’s one crticial lesson of flying high that pilots are taught in flight school which God’s people may benefit from regarding their own personal faith journey. Check out this short video where I share my thoughts. . . Continue Reading…

If you’re involved with ministry on a daily basis, you know that sometimes you need a breath of fresh air once in awhile.

This is what the AHA! web conference look like it is going to be.

It is a free conference that is webcast just like The Nines, recently put on 09/09/09 by Leadership Network.

They’re back, but this time it’s 40 speakers providing 40 great aha! moments.

So sign-up and clear out next Wednesday March 3rd on your calendar.

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Here’s why you should register now:

  • It’s FREE.
  • It’s a one-day event, no need to kill your week or weekend
  • Instead of just one or a couple of people going to a conference, you can make it an group event in your church or ministry org.  Put it up on the big screen and inspire everyone on your team!
  • Did I mention, it’s FREE?
  • It’s efficient — you get to hear great content from FORTY leaders in our field in one place.

Are you planning to register?  Please leave a comment with which of the 40 speakers interests you the most right now

Let’s Do The Wave

godvertiser —  2010/01/31 — 2 Comments

Last year, we packed our bags and headed to Virginia Beach for Wave Conference.

It was a great time for me to learn from some great ministry leaders, meet one of my fav pastors, spend some great family time together on the beach and really recharge my soul. The worship center at Wave Church is just awe-some. If you ever have a chance to go see Pastor Steve at Wave Church, you really should.

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This summer we’re trying to figure out what to do, but it looks like the combination of Wave Conference 2010 and getting a chance to play with the kids on one of the best beaches on the east coast is making Wave 2010 a very strong candidate for a summer trip at the beginning of August.

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Early bird registration of $70 doesn’t hurt either. A great price for a great weekend. [fyi, don’t know about this year, but last year, child care was available for only $5/child…and no, that’s not a typo. They have a great kids ministry area complete with indoor jungle gym, they rented outdoor bouncy inflatables, did crafts, etc]

If you’re going to Wave 2010, definitely leave a shoutout in the comments below! Perhaps we can coordinate a meet-up at the event too!

What conference(s) are you going to this year and is there anything that makes it a must-go-to experience? Please share your planned big trips and leave a comment below!