Archives For data

Most non-profits, churches and other organizations I work with that have a decent website know about the free Google Analytics service.  You drop a snippet of code into the HTML of every page (usually in the footer of the page code).  Then Google shows you graphs, data and other interesting tidbits about who’s visiting your site, how they got there, and what they’re doing while on your website.

But at the same time, a large part of the webmasters and communications directors for these organizations don’t know how to use the analytics data in a strategic manner.  What do I mean by that?  Are you looking at your stats in Google Analytics and just observing things about your site visitors….and then not do anything else different?  Or are you looking at your data and then making some decisions that change the way you communicate on the site or off the site?  Is the data helping you to refine the content produced and published on your site?  Are you able to reach out to new potential partners to explore how you can increase the impact and effectiveness in engaging your audience?  Most people are not in a position to say yes to most of these questions.

Here’s a great “tour” of Google Analytics that I recommend to people when they want to study up on all the goodness that Google offers through this free service for websites and communicators that use the web to reach and influence people.

Google Analytics instructions

 

The site has a decent list of topics listed so that you can either go through it all sequentially or jump around at your leisure.  Click through and check it all out:

Click here to check out the Google Analytics Tutorial

What is the latest thing you learned about Google Analytics or how to use data that it presents across various reports?

3 Trends for 2013

 

 

My colleague Rich Birch over at UnSeminary.com has spotlighted 3 important trends ministry leaders need to watch out for in the coming year:

  1. Everything is going mobile – from announcements to giving to community participation to social sharing.  You need to open your eyes and see that everyone’s phone is more than just a phone.
  2. Compassion action – individuals in today’s culture want to change the world, not just sit and soak in the pews.  What are you doing to help your people fulfill the call for mercy and justice beyond the walls of your building?  Whether it be down the block or around the world, the opportunity is here and now.
  3. Data can drive everything The Church is known for being stuck in the Gutenberg world while everything else has raced ahead into the Google world. If you start to look at some simple data about your people, about what’s happening, you can respond and provide better environments for discipleship, better engagement with your community, better experiences for visitors.  Forget about the fancy shmancy stuff. 38% of church leaders reading this don’t even have a church website in 2012.  Heck, if you can budget just $2000 and I’ll build you a clean basic one just to get something up on the web.

What other trends do you think we’ll see in 2013?