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Pinterest is an image sharing social media platform that helps companies connect with their target audience. Non profit organizations can use it to promote their campaign and collect money from donors. I’ve blogged about churches starting to use Pinterest before.  In this guest post, I have asked Hema Gupta to discuss some of the techniques for driving online traffic towards a non profit website. If you are interested in submitting a guest post, please review the guidelines

Pinterest used by non-profits
We have social media networks like Facebook and Twitter for business promotion, then why Pinterest? Facebook fan page and Twitter connections bring clients, yet Pinterest is creating a buzz among social media lovers and corporates alike. The image sharing, intuitive and bright UI of this latest social media network gives it an edge over its contenders.
While Pinterest is growing rapidly and people love this image sharing platform, business houses have not explored its full potential yet. It’s quite surprising that non-profit organizations are not using this platform for promotion and fund raising, and missing a huge opportunity to reach millions of donors.
If you are wondering how an image sharing (rather pinning!) website can help the serious cause of a non-profit organization, here is how:
Creating Brand Identity and Spreading the Issue- This site is used by millions of users all over the world. Therefore, when you post something, it captures global attention. If you run a NGO, pin relevant images, documentaries and reports. Pinterest users may click on the glossy and happy photographs more often than dark and gloomy ones, but when an image is soul touching, users are bound to notice it.
  • We all know a picture can spell a thousand words and break the boundaries of social-cultural differences. When you post an image of a nuclear disaster or a child refugee, it grabs immediate attention. It creates curiosity among viewers and they will probably visit your site to know more about your organization. However, it is important not to present your organization as needy. Tell the story behind each photograph and highlight the solution so that people can help you in your mission.
  • Showing What You Do- People love a brand that has a human face. When you show the logo and ask people to donate money, it may not appeal to them. Instead of displaying a corporate image, upload some pictures of your organization’s work. Show what the volunteers are doing on the field, how you are fighting against pollution/poverty or anything else. Make people believe in your work so they understand that their contributions won’t go intro wrong hands.
  • Fundraising Prospects- Pinterest can be used to drive the “social” traffic to your website for better income. If you want to sell goods for charity, create an e-shop page and collect money for your campaign.
You can also use this site as a monitoring tool and shape future strategies. Take a look at the items people are pining from your site, where they are sharing it and the discussions about those pins. Following this strategy, you can get an idea of your brand perception and plan the future campaign promotions accordingly.
Pinterest has really opened a new door of possibilities for all types of businesses. All you need to do is set your own path and make the voice of your non profit’s mission heard.
Hema Gupta is an accredited social media marketing expert at Webguru India. She often likes to write contents on several subjects regarding website design, search engine optimization and social media updates during her free time. For more information she suggests to visiting here.