Archives For marketing

One of the most common questions that I get, is–“How do I get more traffic and followers of my blog and content?”

One of the first suggestions is: go guest-blog for others, like crazy! –AND make sure it is your best content.

That response is usually, immediately followed by puzzled looks and defensive arguments, with the inquisitors trying to guide my recommendations for things to do on THEIR sites, rather than on others’. …But they’ve got it all wrong.

I’ve always looked for other voices, to share on one of my blogs. It’s boring, if you keep hearing from the same voice, day-in and day-out. Variety is the spice of life! And you can really learn things from a diversity of perspectives.

But when the idea of guest-blog posting–for my blog, or another’s–comes up, sometimes people don’t “get it.” They think that there’s no “WIIFM (What’s In It For Me),” for them. Once you try to explain the benefits, 50% of them will “get it” (as you see the light bulb go on, above their heads).

For the other 50%–don’t take it just from me! Here’s a sample of posts that make the case for why you should be guest-blogging. And I’d invite you to do it here on this site, as the “first, next step!” 😉

More Reasons Why You Should Consider Guest Blogging For Me:

  1. Guest Posts Can Help Grow Your Blog
  2. 5 Benefits of Having Guest Writers on Your Blog
  3. Build Your Social Network
  4. Discover Business Opportunities
  5. The Indirect SEO Benefits of Guest Posting
  6. Get Quality Traffic
  7. Identifying Quality Content
  8. Develop Rapport and Credibility

 

Social Media PlatformToday’s post is from Jason Caston who helps to equip churches as they connect their ministry with the online community. There are many resources are available on his blog ichurchmethod.com. I recently asked Jason to share with us some of the up and coming social media platforms that have gained popularity.

An interesting transition is happening in the world of social media, Facebook is undoubtedly the king of the hill and Twitter is up there as well but the popular new kid on the block is Instagram and it’s here to stay.  Instagram now has 200 Million users, over 20 billion photos shared, 1.6 billion likes daily and 60 million photos posted daily (instagram.com/press).  With this type of impact it’s no wonder that Instagram is one of the best social media platforms we use for our ministry (our main ministry account is instagram.com/bishopjakes).

In order to be effective on Social Media you must have a strategy, and Instagram is no exception.  Before we post a single graphic or video, we make sure we have an overall strategy for Instagram and an idea of what we consider success.  Overall, our strategy for Instagram includes consistently posting photos/graphics and videos that are inspirational, informational and conversational.  Now let’s break that down, first thing we make sure is that we have a consistent flow of content and posting between 2 – 5 times daily.  Next, we want to post inspirational content that uplifts and inspires our audience, we also want to post informational content that keeps our audience updated on things going on with the ministry.  Lastly, we want to make sure we keep our posts conversational by responding to comments and questions as often as possible.

Now that we have our strategy laid out, we have to actually create and post the content.  Devotional memes are created using our graphic artists or apps like Tweegram, we basically take the daily devotional we post on Facebook or Twitter and add it to a meme and post on Instagram.  When we have events we make sure we create flyers or posters that we post on social media, including Instagram.  Normally, our flyers are 900×1500 and we make sure we have a 600×600 version created for Instagram.  One of our most engaging posts are based on our Sunday services where we take an action shot of our pastor and add a quote from his sermon to the photo and post it.  Also, we take 15 second clips from his sermons and post those as well, which for some people is the only ministry they receive and we understand how powerful this platform can be.  Lastly, one of the things that our audience loves most is the personal and family moments that are posted by our pastor, Bishop T.D. Jakes.  Whether it’s a banana pudding he baked for his family or a hug he is sharing with his children, people love to see his transparent moments as a father, husband, family man and regular individual.

Overall, Instagram is yet another platform that our ministry uses to visually tell our story as a ministry.  We have so many individual stories from our members, leaders, staff and volunteers that showcase how impactful this ministry is and how great the gospel can be.  And the best part of it all is through all of the photos, videos, devotionals, quotes and everything we post, God gets the glory.  Amen.

Jjasoncastonason Caston (@jasoncaston) is the author of The iChurch Method (ichurchmethod.com). Additionally, he is also the Digital Platform and Innovation specialist at T.D. Jakes Ministries.


megaphone Today’s post is from Gangai Victor who leads an interesting blog and community over at www.votivepraise.com. I recently asked Gangai to share with us some of the learnings he’s gained from the “publishing” side of things regarding his platform and social media presence. Please engage with questions by dropping them in a comment below the post!

 

Self-publishing original content online is pretty easy these days—there are loads of free platforms out there to help us. If it’s a blog, there’s blogger.com. If it’s a book, say hello to Kindle. If it’s music, Noisetrade is ready to show us some love.

The challenge is more to do with promoting our work or ourselves without coming off as spammy marketers!

Here are some tips that I’ve learned from experience and from others that could help you in this regard:

How to balance creation and promotion in the Kingdom

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communication approach

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I’m sure that your church was a welcome committee or team. . . A group of folks that keep an eye out for new visitors that walk in the door on Sunday mornings.  Greeters, ushers, connection card collectors, etc.

Some churches just wait for people to come, relying upon the building to do all the work as people drive by and take note that the church exists.

But some churches do intentional work to attract new visitors.  While that subject is large enough for a blog post series on its own, this post is about sharing the way(s) in which your church attracts new visitors . . . to your website.

attract-visitors

What are some of the methods you use to get new people to visit your website?

. . .which paid resources are worth it?

. . .which were filled with hopes and promises but were a complete waste of money (not to mention time)?

. . .do you have any free / unpaid suggestions for churches to attract more church website visitors?

QUESTION: Would you share one idea or tactic that you have used to gain more church website visitors? Please share your ideas below in the comments section.

As many of the readers here at Godvertiser.com know, a big part of my background over the past decade has been in the strategic marketing / e-marketing arena.

I am currently in the midst of refining a new offering within Big Click Syndicate LLC, my consulting and coaching business — aimed at pastors, churches, ministries and non-profit organizations.

While I tinker with how the specific offering will be structured, I have decided to offer some free professional website audits to this target audience.

The twist with the website audit is that I would record it via a video screencast (which is a fancy term for a video recording of my narration while the computer activity on the monitor is recorded for the video) and publish it here on Godvertiser.com for others to benefit from some of the things I choose to highlight.  If will offer specific critique and a wide range of suggestions regarding user experience, branding, online marketing and website search engine optimization.

free-church-website-audit-godvertiser-dot-com

So here’s where I need your help: Would you be willing to let your ministry/organization website be a quick video case study for online church marketing?

Just fill out this free professional website audit request form.

QUESTION: ARE YOU HAPPY WITH YOUR ORGANIZATION’S CURRENT WEBSITE?  Yes or No?

As we continue through Lent season, Easter is around the corner.

So what types of consumer marketed products comes to mind in our commercialized secular culture with this Holy religious season?

Cadbury Easter Eggs?

Marshmellow Peeps?

Go on, keep thinking. . .

How about LOBSTERS?

I just got an email from a merchant with suggestions for a new spin on the whole Easter/Lent marketing thing:

  • TRY PUSHING LOBSTERS FOR LENT!

easter-lent-marketing

I’ve never thought about or even recognized any other product categories that have pursued LENT-based marketing.  Have you?

Legal Sea Foods is a premium product, and they certainly aspire to excellence in their business.  Their company is not a slimy or take-the-shortcuts-in-business type enterprise IMHO.  So shady business practices (or marketing practices for that matter) isn’t something which I normally associate with this company in particular.  (I have no idea if the founders are Xtian or not).  But I have to hand it to them that this one is quite creative.

As Legal Sea Foods tries to position themselves as a prominent option for “meatless Friday dinner ideas” —  Are they doing a service? Or are they exploiting the religious calendar?


Legal Sea  FoodsI guess the question is where exactly are the boundaries for merchants to engage with those trying to live out their faith.

If you are ready to condemn Legal Sea Foods, what about the explicitly Christian companies that push other types of promotional Lent/Easter related products — like the re-purposed rubber wristbands as Lent reminders that I recently received at church — are these companies equally guilty of exploiting this community too?

My one criticism that does come to mind is that if this is *not* a simple ploy to exploit the church calendar, it would have been better to see the click through landing pages (or even a section on their site) helping their customers to explore the topic of meatless dinner alternatives. . . How about some sea food recipes? Or customer stories of their own family traditions involving friday night fish fry’s for dinner, etc, etc.  Once they become an actual resource, and not just a salesman, the authenticity in their communications efforts can really shine through.

Please leave a comment below with your thoughts on this issue.  I’m very interested to see what you think!