Take your friendly neighborhood christian leader’s tweets and compare them to Hollywood’s pop culture celebrity’s tweets and you’ll apparently find a big difference when it comes to something that’s critical regarding social media: engagement. If you look at the top Christian tweeters, you might find something interesting.
Let’s take Andy Stanley from North Point:
“Atheism turns out to be too simple. If the universe has no meaning, we should never have found out that it has no meaning.” C.S. Lewis
— AndyStanley (@AndyStanley) May 15, 2012
The New York Times recently did a comparison of various pop culture celebrities and christian leaders on Twitter and found Andy Stanley had 295 responses per 50,000 followers on Twitter.
If you prayed as much as you worry, you’d havenothing to worry about.
— Rick Warren (@RickWarren) June 4, 2012
What about Rick Warren? He’s at 259 responses per 50,000 followers.
Now when you compare them to some of the pop culture celebrities, you get a totally different outcome:
RT if you do a dance when you bowl a strike.
— Katy Perry (@katyperry) May 27, 2012
Even with 20 million followers, we have a big whopping 6 responses per 50,000 followers for @KatyPerry
don’t judge me if 35 years from now I have a clothing line like Liza. sort of a suppressed dream. I WANT TO SELL VELOUR and sparkly CHARMS! — Lady Gaga (@ladygaga) June 1, 2012
Lady Gaga is doing a little better than Katy. @LadyGaga drives 19 responses per 50,000 followers on Twitter.
The big gap between christian leaders’ tweets and pop culture “powerhouses” even when you look a bunch more of big tweeters out there. What’s interesting is that Twitter has seen the data themselves and have hired @Claire, who now runs “social innovation” at Twitter to explicitly reach out to religious leaders in order to get more of them on the platform.