Church Marketing Ideas, Experiments, Lessons and Pitfalls For Right Now (yes, now!) and the Future.


Picking Up A Different Bible

Oct 30, 2009 Author: godvertiser | Filed under: Church, Ponderings

A new nationwide study shows that there’s a shift happening with how people view and engage with the Bible.

Young adults have an overarching skepticism regarding the Bible not present in older audiences surveyed.

So what does this mean for your church and ministry?

One way to look at it is that what you’re doing right now isn’t working.

It’s time to not just try different things. It’s time to BE different.

godvertiser-be-different

Are the sermons being crafted for the pulpit taking into consideration some of the issues important to the younger generation? Is your church’s discipleship curriculum trying to engage the younger Mosaics or are you just trying to force it upon them? Is your entire ministry embracing some the easiest ways to gain and keep the attention of our church’s future?

If you pay attention, you’ll see some of the things this report has found to be useful in evolving your ministry work:

  • Young people want to participate in the process of learning
  • They are turned off by too much formality in sermons and lectures on the Bible
  • Instead of classrooms, they are craving experiences that appear unscripted and interactive
  • One way dialogue is the old way. This group want a medium that allows open and honest questioning
  • They want technologically stimulating, creative and visual content
  • They want to grow in communion with their peers through authentic relationships

Does anything strike you as completely opposite of what you’re seeing now in the church?

Perhaps It’s Time To Stop Slamming The Megachurch

Aug 31, 2009 Author: Kenny Jahng | Filed under: Church, Ponderings

Whenever discussions steer toward the ministries of mega churches (approx. 2000 or more attenders weekly) I find myself waiting for the inevitable slams against “the machine” or the lack of individual attention found in these large congregations or how seeker-friendly focused they are or something to do with consumeristic approaches to programming.

Over time, I started to think about whether or not these are really the right measures for judging these large operations in the name of Christ.

Lo and behold, I came across some research that revealed religious beliefs of church goers based on what size church they attend.

So do smaller church settings produce better discipleship environments?  And by smaller churches, let’s say with the average Presbyterian church worship attendance of 100 or so.

Do these church members come out as Christians that are more involved in serving and using their gifts?  Where do they fall regarding works righteousnessWhat do they think about Jesus…like, was he supernatural and sinless or just a teacher’s pet type-better than average Joe?  How important is the Great Commission regarding their own responsibility as a Christian?

I was surprised to see the results so consistent across all factors measured between the small congregations with under 100 attenders, all the way up to churches with 1000+ attenders.    Perhaps it’s time to let the numbers speak and stop making arguments without real tangible back-up on these issues?

Here’s the data so that you can decide for yourself: (more…)

Church Marketing Matters!

Hope you pick up a tip or two about church marketing while you're here. Better yet, why not share your own expertise & experience by dropping a comment on a blog post today? Thanks!
~Kenny Jahng

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