Archives For social media

Imagine if your social media feed was filled with Tim Keller awesomeness?

Well, here’s your chance. . .

I’m giving away a pack of professionally designed, non-branded, social media network optimized, graphics quote cards.

I love Tim Keller wisdom, and want to help you spread some of it across the Twitterverse and more.  Just click on the image below for details.

TimKellerQuoteCards

horizontal-infographic These days we are inundated with options regarding social media platforms.

One of the mistakes newbies make is to think they all accomplish similar things and are used by everyone in general.

Knowing what each platform has a sweet spot for allows you to engage appropriately and spend your time wisely as you invest in various social media communities.

Here’s my latest take on some of the social media platforms being widely used today in 2014-2015: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Flickr, Reddit, YouTube and others.
Social Media Home - Vertical

What would you add? What would you modify? I love hearing feedback and input on this kind of stuff. Please leave a comment below!

One of the most common questions that I get, is–“How do I get more traffic and followers of my blog and content?”

One of the first suggestions is: go guest-blog for others, like crazy! –AND make sure it is your best content.

That response is usually, immediately followed by puzzled looks and defensive arguments, with the inquisitors trying to guide my recommendations for things to do on THEIR sites, rather than on others’. …But they’ve got it all wrong.

I’ve always looked for other voices, to share on one of my blogs. It’s boring, if you keep hearing from the same voice, day-in and day-out. Variety is the spice of life! And you can really learn things from a diversity of perspectives.

But when the idea of guest-blog posting–for my blog, or another’s–comes up, sometimes people don’t “get it.” They think that there’s no “WIIFM (What’s In It For Me),” for them. Once you try to explain the benefits, 50% of them will “get it” (as you see the light bulb go on, above their heads).

For the other 50%–don’t take it just from me! Here’s a sample of posts that make the case for why you should be guest-blogging. And I’d invite you to do it here on this site, as the “first, next step!” 😉

More Reasons Why You Should Consider Guest Blogging For Me:

  1. Guest Posts Can Help Grow Your Blog
  2. 5 Benefits of Having Guest Writers on Your Blog
  3. Build Your Social Network
  4. Discover Business Opportunities
  5. The Indirect SEO Benefits of Guest Posting
  6. Get Quality Traffic
  7. Identifying Quality Content
  8. Develop Rapport and Credibility

 

Social Media PlatformToday’s post is from Jason Caston who helps to equip churches as they connect their ministry with the online community. There are many resources are available on his blog ichurchmethod.com. I recently asked Jason to share with us some of the up and coming social media platforms that have gained popularity.

An interesting transition is happening in the world of social media, Facebook is undoubtedly the king of the hill and Twitter is up there as well but the popular new kid on the block is Instagram and it’s here to stay.  Instagram now has 200 Million users, over 20 billion photos shared, 1.6 billion likes daily and 60 million photos posted daily (instagram.com/press).  With this type of impact it’s no wonder that Instagram is one of the best social media platforms we use for our ministry (our main ministry account is instagram.com/bishopjakes).

In order to be effective on Social Media you must have a strategy, and Instagram is no exception.  Before we post a single graphic or video, we make sure we have an overall strategy for Instagram and an idea of what we consider success.  Overall, our strategy for Instagram includes consistently posting photos/graphics and videos that are inspirational, informational and conversational.  Now let’s break that down, first thing we make sure is that we have a consistent flow of content and posting between 2 – 5 times daily.  Next, we want to post inspirational content that uplifts and inspires our audience, we also want to post informational content that keeps our audience updated on things going on with the ministry.  Lastly, we want to make sure we keep our posts conversational by responding to comments and questions as often as possible.

Now that we have our strategy laid out, we have to actually create and post the content.  Devotional memes are created using our graphic artists or apps like Tweegram, we basically take the daily devotional we post on Facebook or Twitter and add it to a meme and post on Instagram.  When we have events we make sure we create flyers or posters that we post on social media, including Instagram.  Normally, our flyers are 900×1500 and we make sure we have a 600×600 version created for Instagram.  One of our most engaging posts are based on our Sunday services where we take an action shot of our pastor and add a quote from his sermon to the photo and post it.  Also, we take 15 second clips from his sermons and post those as well, which for some people is the only ministry they receive and we understand how powerful this platform can be.  Lastly, one of the things that our audience loves most is the personal and family moments that are posted by our pastor, Bishop T.D. Jakes.  Whether it’s a banana pudding he baked for his family or a hug he is sharing with his children, people love to see his transparent moments as a father, husband, family man and regular individual.

Overall, Instagram is yet another platform that our ministry uses to visually tell our story as a ministry.  We have so many individual stories from our members, leaders, staff and volunteers that showcase how impactful this ministry is and how great the gospel can be.  And the best part of it all is through all of the photos, videos, devotionals, quotes and everything we post, God gets the glory.  Amen.

Jjasoncastonason Caston (@jasoncaston) is the author of The iChurch Method (ichurchmethod.com). Additionally, he is also the Digital Platform and Innovation specialist at T.D. Jakes Ministries.


megaphone Today’s post is from Gangai Victor who leads an interesting blog and community over at www.votivepraise.com. I recently asked Gangai to share with us some of the learnings he’s gained from the “publishing” side of things regarding his platform and social media presence. Please engage with questions by dropping them in a comment below the post!

 

Self-publishing original content online is pretty easy these days—there are loads of free platforms out there to help us. If it’s a blog, there’s blogger.com. If it’s a book, say hello to Kindle. If it’s music, Noisetrade is ready to show us some love.

The challenge is more to do with promoting our work or ourselves without coming off as spammy marketers!

Here are some tips that I’ve learned from experience and from others that could help you in this regard:

How to balance creation and promotion in the Kingdom

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Pinterest Pinboards of Churches

 

One of the last social media platforms for churches to consider is Pinterest.  Several months ago, when I took a look at compiling a complete list of churches using Pinterest as a part of their social media communications toolset, there weren’t that many to list.  My twitter buddy @djchuang also took a swipe at listing churches on Pinterest recently you should be aware of.

But there’s plenty of reasons why Pinterest is something all churches should take a look at.  Here are some of them:

  • The average Pinterest user says on the site for 98 minutes per month. That’s more than 1.5 hours to capture their attention.
  • 20% of all US women are on Pinterest.  And 80% of Pinterest users are women. Guess who also typically makes the decision for which church to attend in a given family?
  • Pinterest users SHARE content – 80% of pins are shared content.
  • Unbelievable growth – From 9/2012 to 9/2013, there was a 60% growth in web traffic referrals.
  • 4.8% of Americans are using Pinterest at work.

Today, there’s a bunch more that have jumped on the bandwagon.  Take a look below at the 150+ churches with Pinterest accounts and active on the platform:

Complete Updated List of Churches on Pinterest

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5 Ideas for Using Google Plus Hangouts for Church Communities

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social media revolution

 

I’ve previously blogged about Erik Qualman’s Socialnomics book and work on “socialnomics” — here’s the latest version of his Social Media Revolution video for 2013:

What statistics stand out as you view the video? Drop a comment and your reflections here. I’d love to hear them.

Undoubtedly if your organization has a social media presence, you are leaning on your fans and followers to help spread the word. That’s one of the core reasons you are utilizing social media in the first place, right? To leverage the social networks of your supporters in order to reach new people that your organization doesn’t have an existing relationship with yet.

So you probably are asking your community to share your posts. To retweet and thumb up Like’s for your status updates. To +1 interesting content in your feed.

But have you explained to them WHY you want them to do it? More importantly have you shown them how their simple actions can help them be a part of the work your organization is doing?

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Check out this simple direct mail piece attempts to do with their community. Do you see how they are framing the opportunity for each of the thousands of people in the social media community?

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On the back, the larger than life number is shared in a way that invites the person to be a part of the plan.

How are you framing the WHY opportunity for your supporter base? Are you inviting them into the larger story or are you just drilling them with neverending requests to pimp out their personal social network for something where only your organization benefits?

If you’re a parent of a pre-teen or teen, you probably have already seen your kids rush to answer that text, IM or Tweet or Facebook message.  For many in the Google generation, checking Facebook for messages is more important than checking email.  In fact, Facebook has automatically issued everyone a @facebook.com email address in hopes to solidify its top of mind and centrality in online communications between friends and associates.

It’s more important that ever for parents to understand what’s at stake and what’s to gain by appreciating and even jumping into social media if you haven’t already.  You’re read about online safety before here.  But beyond safety, is there anything else to gain by embracing social media as a parent?

Recently, Peter Gowesky of TheSaltLick.tv interviewed me on the subject.  Take a looksie here and come back to chime in with your own thoughts.

Should Parents Engage in Social Media?

 

If you’re a parent, have you friended your kids on Facebook or Twitter?  Why have you personally engaged with your kids using social media?  Or why have you avoided embracing it to date?