This is going to be a great week ahead. I’m headed off to Q DC (www.qideas.org) to hear and interact with some forward-thinking ministry leaders and then returning to NYC to participate in Redeemer’s Entrepreneurship Initiative annual conference called the Ei Forum.
This year, I’ve been invited back to speak as a communications practitioner and share some of the trade strategies I have been employing for ministry and non-profit campaigns. It should be a great time.
Right now, the workshop is shaping up to dive into three specific areas of which many church and non-profit leaders seem to be apprehensive about. These are areas where most know they need to figure out at some point in the near future, but there’s a lot of anxiety, apprehension and just plain fear of being sucked into a time sink that won’t ever end.
But in my experience, these three areas are also very powerful ways to extend the reach of your communications efforts and tap new audiences in a very efficient manner. Also, if you are strategic in your approach, using some structured frameworks, it doesn’t have to take over your life. In fact, it can be quite manageable. So the three areas that I’ll share in the Ei Forum presentation will cover:
(1) PR. Public relations is a very powerful tool. Earned media as they call it, can provide awareness, legitimizing influence and tangible outcomes if done well. I’ll share the three keys to success in crafting great PR stories that news media outlets want to cover.
(2) Video & SEO (search engine optimization). As our world gets even more media savvy, content production and distribution is becoming easier and easier. Anyone trying to maximize SEO potential, needs to take a serious look at how they can incorporate video into their communications praxis. I hope to share a simple yet powerful framework called the “10-4” methodology for video syndication success.
(3) And lastly, social media. Social networks can leverage existing networks and the more important weak links in your contact ecosystem. Last year, at this same conference, I shared my “5 C’s for Digital Community Engagement.” Since then, Google+ has been one of the most recent entrants to the game that everyone needs to take notice about. Not just because Google Plus has gained a tons of users to give it a core network worthy of connecting with, but just the fact that it’s run by the Google behemoth. I’ll have a co-pilot for the presentation from the Google+ team in LA that is flying out to NYC to share some Google wisdom in this area.
I plan to share much of the content covered in the presentation here on this blog in the near future.
But in the meantime, take a look at this promo video for the Ei Forum this year:
Tim Keller will make an appearance from the stage on Saturday afternoon. Last year, his Ei Forum talk was about how “God is an entrepreneur.” It was fantastic. I’m looking forward to what Tim has to say this year around.
Will you help me with crafting a practical and impactful presentation? What’s your one question that’s top of mind about PR, search engine optimization (especially WRT videos), and social media? Leave your question in the comments section and I’ll see if I can address it directly in the presentation and/or a future post.