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This is one of the silliest videos ever.

But it’s one of the most impactful ever because it is so dead-simple, yet it works.

Get ready to repeat these two magical words as you watch the video:



I love the reasoning for shaking 12 times. Why 12? Because the number 12 —  is the biggest number with just one syllable. HA!

The best part?  It really really works!  It’s kind of amazing that you can get dry hands with just one sheet of paper towel.

It’s mind boggling that if we can get down to 1 towel per person over the course of a year = 571,230,000 lbs of paper saved.  Wow.

Will you try the SHAKE & FOLD yourself?  Please let me know by dropping a quick comment below.