This Is NOT Godvertising.

godvertiser —  2009/12/13 — Leave a comment

Church “Marketing” gets a bad rap sometimes.

Why? Because when you hear the term, people might immediately think of the over commercialization, almost crass marketing tactics that some churches are using to get attention. Yes it is a fight to grab attention in this media-frenzied world today.

But the answer is not to reduce it all down to “productizing Jesus.” Nor is it running your ministry with the ultimate objective and measure of success to be church services that mimic a Superbowl half-time show.

In my own humble opinion, using marketing tactics to support the Gospel is entirely different than using the Gospel to support your marketing tactics.

Those that know me personally understand that this is NOT what I mean of being a Godvertiser:

Godvertising and church marketing should serve a clearly different purpose — not the marketing or event itself. But rather to put God and His work on display.

Want the best litmus test to know where you stand? As soon as you think “look at me!” vs. “look at Him!”, you’ve crossed the line.

Related Posts with Thumbnails

No Comments

Be the first to start the conversation.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*