Thumbs Up: Visual Identity For Ministry

godvertiser —  2010/03/22 — 2 Comments

Do you have a life verse?  What about for your ministry?

Perhaps a resounding metaphor that clearly identifies what your organization is called to in our culture?  Or a visual icon other than a standard logo?

Mustard Seed Generation, led by Dr. Josephine Kim of Harvard with Pastor David Jung, sports a neat visual identity which takes it all and wraps it into the “1 > 99” textual image.

It’s perfect for t-shirts — take a look!


What I love about this visual representation of Luke 15 is that it takes most people a minute or two to figure out what it is referring to and you can almost see the light bulb turn on over people’s heads.

The neat part about this design is that when you look closer, you’ll see the tiny repeating “lost lost lost lost” and “found found found found” overlapping the “1” and “99” on the shirt.

It takes time to find something that speaks to your organizations DNA through and through.  But when you get it, you’ll know and it is a powerful tool to represent all that your ministry is called to do.

Don’t you love it?  Way to go Mustard Seed Generation!

Do you have any neat examples of visual identities for you ministry?  Please share them with us below!

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2 responses to Thumbs Up: Visual Identity For Ministry

  1. Yes, I love this shirt (it's soft too!) Pastor Jason — do you have a life verse?

    For yourself or for your ministry?

  2. nice…love the shirt

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