Top 5 Reasons Pastors Should NOT Use Social Media

godvertiser —  2011/02/04 — Leave a comment

The viral spread of social media is one of the most obvious indicators of the break-neck pace of cultural change.

For many pastors already trying to cram 25 hours into a single 24 hour day, social media poses a range of dilemmas. . .

Do I use social media at all?

Is it merely a distraction?

Is it a legitimate way to reach and shepherd people?

Am I too enamored with it…or too resistant to change?

Wherever you fall on that spectrum, here are a few thoughts to fuel your pursuit of balanced answers.

Top 5 Reasons Pastors Should NOT Use Social Media:

1. Everybody else is doing it.

There is nothing more miserable then watching someone who isn’t interested in facebook, twitter, or blogging using the social application out of duty or a need to keep up with the guy down the street. They don’t want to use the application and have no plan. They simply throw stuff on the wall and hope it sticks.

If you can’t find an internal and healthy motivation, don’t fake it.

2. Brand “Me”.

In the age of Pastor as entrepreneur/CEO/rock star, it’s worth asking yourself if you are using social media to promote yourself or elevate your own profile.

If your gut tells you this is part of your motive for using social media, don’t do it.

3. Quick Fix.

Just because you’re tweeting, facebooking, and blogging, doesn’t mean all your church problems are solved (i.e. bigger crowds, more baptisms, and more revenue). Social media is not the silver bullet, even for better communication.

While we are at it…there is no silver bullet.

5. Creating Noise.

People don’t care that you almost ran over a squirrel on your commute this morning. Well, maybe the animal lover in your church cares, but you aren’t earning any points there. Be a good steward of your followers’ time. If you are going to post something, make sure it has value (see below). It’s fine (even good) to be whimsical and fun as you develop a sense of what you’re doing. Just don’t let meaningless banter become the norm. People will notice, and you’ll find yourself wasting a lot of time.

If you are just creating noise, don’t do it.

5. Distraction.

This is probably the most important reason you should not use social media. It can be a total time suck. Listen, your congregation (and your social media friends and “followers”) need you to be a lover of God and a shepherd of people.

If social media is just one more thing that will distract you from the things that matter most, don’t do it.


Paul LoylessThis guest post was shared with us by Paul Loyless, the President of d2design (formerly Details Direct). d2design is faith-based church branding organization that excels in helping small churches and church plants communicate clearly.  You can find more of Paul’s thoughts on his blog at: http://blog.d2design.com or on Twitter @d2design

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