VIRAL: How Social Networking Is Poised To Ignite Revival

Kenny Jahng —  2012/03/13 — 5 Comments

Leonard Sweet has a new book out and it looks like it’s going to be a fun one to read.

Viral: How Social Networking Is Poised To Ignite Revival takes up the subject of the God-given desire to know others — form relationships, and the fact that most of the current social-media generation have found a place of belonging outside the organized church.  So how do we bring them together?

Viral: How Social Networking Is Poised To Ignite Revival by Leonard Sweet

God came to earth to invite us, personally, into a relationship.  And while Christians at times downplay relationships, the social-media generation is completely sold on the idea.

 

Check out this short video clip where I share how I’m looking forward to sitting down to read the book.

VIRAL: How Social Networking Is Poised To Ignite Revival

by Leonard Sweet // Published by WaterBrook Press

ISBN: 978-0-307-45915-2

240 pages.  Also available as an e-book.

 

So I have one big question for you right now — Does the TGIF generation (Twitter, Google, iPhone, Facebook) have something to learn from the Gutenburg generation?  Or vice versa?

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5 responses to VIRAL: How Social Networking Is Poised To Ignite Revival

  1. I'm sure they do Kenny. I guess people like us – if over 30 or so, combine both. But I can see the changes in the way I communicate and think, that the digital communication culture has brought about. Len's book is a very clear exposition of the two communication cultures – print and digital.

    • Print vs Digital is right. Word vs Experience is another. And this also means sit and soak vs participation. That is the part which the church does not seem prepared for. Thoughts? <p style=”color: #A0A0A8;”>

      • Can you say more about how or why church is struggling?

        • Waynesite, in general when people are describing the Church (with a capital “C”) as struggling, it usually is referring to the fact that we are largely in a post-christian world at this point.  Church attendance at the mainline denominations (where large number statistics are available) are generally going downhill.  

          Len’s book tries to illuminate one aspect of community building & communications — using virtually mediated methods involving tech and social media — that our church leaders need to recognize and consider embracing.  Hope that helps.  

  2. Thanks for pointing me to the book! Looking forward to the read.

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