What’s The ROI of Church?

Kenny Jahng —  2011/01/22 — 1 Comment

My friend Joe just hit me up with an interesting factoid and corresponding question.

Now the answer to the question really depends on the posture of your ministry, in my humble opinion. . .

But first, the factoid, and then the question:

Did you know if one spends $100 on small business, that local community gets $68 back?

That factoid makes a compelling argument to spend your money in the local mom and pop shops around town.

So, here’s the big question for our church and ministry leaders:

If one gives to the church $100, how much would go back to your local community? (Feel free to define “local community” as it applies to the church)

What a challenge to ministry leaders to think in this kind of ROI context!  Some of the tough questions that serve as a reality check immediately pop into my mind:

  • What type of impact are you having within the local community?
  • Are you actually engaged with more than just your regular attenders and members?
  • Have you reached out to your civic leaders?  Schools?  Community-wide events?
  • What percentage of your ministry budget is directed toward your building? Or your staff?  Now, how much is spent on local outreach?  Are you at the right balance?
  • While you might be proud of your missionary support activities, how are you doing with the mission field in your zip code?

What IF you could claim a noteworthy ROI for the church?  What would it do in terms of getting people notice your ministry and how you are going about loving your neighbors?

Did you know if one spends $100 on small business, that local community gets $68 back?

So, if one gives to the church $100, how much would go back to the church’s local community? (Feel free to define “local community” as it applies to the church)

Just wondering…

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