Catholic Church Marketing: Vatican Membership Drive Means Poaching Anglican Priests & Members

godvertiser —  2009/10/23 — Leave a comment

Church growth is such an important topic these days.

Some criticism has been that the mainline denominations haven’t been strategic enough about assimilation strategy and evangelistic intentionality.

But the Catholic Church apparently isn’t going to sit back and let church attendance decline on its own.

Instead, it seems that the Vatican has announced a decision to forgo organic growth in preference for a mergers and acquisition strategyor rather a hostile takeover bid aimed squarely at the Anglican Church.

The Roman Catholic Church is taking advantage of recent political heat the Church of England is taking over female and gay clergy issues.  And the Pope felt it was the right time to reach out in hopes converting masses of disgruntled Anglicans to the Catholic faith.

At a press conference, the Vatican even announced a new canonical structure to accommodate existing Anglican traditions inside of the Catholic faith. In a way, it’s like acquiring a company and letting the current management to stay in tact. For example, married Anglican preists to stay married, alongside existing Catholic priests restricted from marriage (Hmm…will that sit well permanently without causing any friction????)

It’s a bold move.  Apparently it took a lot of people by surprise.  It also looks like the Anglican Church leadership didn’t have much choice either.

What do you think about this?  What is the Catholic Church really trying to do via this move?

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